It wasn’t that long ago when having a website for a business or church was still very unusual. Fast forward to today and your web presence has become the first thing that many people see and will set the impression that people have of you. But what about personal websites and blog? Before Facebook and Twitter, a personal blog was the main social network. But with the ubiquity of Facebook, the growth of group blogging sites and now platforms like Medium, is the personal blog dead? (And perhaps more specifically, should you have a personal blog)
Group blogs have risen as a way that everyone benefits from. Sites gain a more consistent flow of content allowing them a daily publishing schedule, individual writers gain the benefit of having more exposure and publicity, they can also work on longer form content as they don’t have the pressure of publishing everyday and readers get better content from a wider range of writers.
It’s no surprising that these group blogs now occupy almost all of the top blog spots. These were all things that attracted me to joining in with ChurchMag. The fact that I can help more people, be inspired by the other writers, and have a chance to work on long form writing (like the email and task management reviews).
Medium has taken a similar approach to a group blog, but it’s open to anyone. In some ways, WordPress.com has tried to do something similar but it looks like medium has managed to edge it somehow. The appeal of medium is that writing is (in theory) judge based on its own merits and (with the help of well selected tags and followers) will be shared with people who might be interested in that topic. The more popular your writing is, the more people read it.
In theory its very egalitarian but in the same way that any social network matures, it begins to favor those who have a following and so receive more attention to their writing instantly. Still, if you want to help spread your writing far and wide, medium might also be a good choice.
Personal Blogs Aren’t Dead
There certainly are reason to still keep a personal blog, especial to “show your work” if you are a freelancer. Furthermore, you have completely control of the design, appearance and content that appears exclusively on your site if you write and keep a personal blog. I still have my own personal blog at ChristopherJwilson.com and I use it to share my photography and walk of faith. I don’t get many views, but I both enjoy the opportunity to write about topics (and in a style) that wouldn’t fit on ChurchMag and I still find it helpful to clarify my thoughts and thinking.