If you are someone that has any vested interested in social media for your ministry, you may have heard that you need to go all in with Facebook because their are now 1.23 billion active people on there.
Then you might have also heard that it is worthless to even try because if you do it all wrong, you could put all that time and effort into creating a great page only to reach 2-3% of your audience, where other social networks you can reach more people easily.
Then others state that you should still do it, but you have to realize that you need to pay to play.
Confused yet?
Yeah. The answer on if you should or should not build an audience with Facebook is not a simple yes or no. As always, the dreaded “it depends” rears its ugly head.
The infographic below is a great start for clearing some of the confusion and we translate some of the stats into church thoughts for social media. The question now is, are you going to continue ‘all in’ with Facebook or not?
- Short term success is not the goal ever. Even if it is focused on a specific event, we want to look long term and not waste likes, ads, or content we create on a single fan.
- Campaigns is an intentional strategy that goes from right here, right now to, how today impacts tomorrow and how we can be ready for the day after that.
- Do not assume that likes and comments are the end all, be all. For some church leaders, this will sound horribly business like, but it’s true. Brand recognition should be a big part of your social media campaign.
I hope this helps!
[Image via CircusSocial.com]
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