There’s much to be learned from the “market place” about how they do social media strategy. One particular method that I employed and proselytized during my stay in one of those large businesses was the POST Method by Forrester Research.
Here’s how a local church or ministry can employ this systematic approach to “social media”:
Here is a breakdown of how this might be aptly applied (and/or introduced) to your ministry:
P is People.
Know who specifically you want to target and your key audience. Are you trying to target the congregation or potential visitors? Are you trying to engage with the “lost” or the “already found”? Is this tool for your internal leadership team, a specific group (or activity), or a program and/or ministry initiative?
O is Objectives.
Are you educating or informing? Are you starting conversations or picking fights? Are you energizing or evaluating? Are you looking for feedback or telling how it is? Decided on the specific objective before making a move on your technology.
S is Strategy.
“Strategy here means figuring out what will be different after you’re done.” Is your goal a closer relationship with your congregation, ministry leaders, or to establish a “presence” in the lost online world? Do you want people talking about your church or about what your church does? What is the result of this particular effort? Why?
T is Technology.
After going through the above three, decide on the technology that’ll best engage the people, fulfill your objectives, and meets your criteria for strategy. Is it a blog? A community of blogs? A wiki? A social network, an application? What? Make a move and do it!
Remember always to have fun! Engaging deeply in the world of social media should always be just as rewarding as it should be fun. Sometimes we forget that.