A few days ago I asked this question via Twitter:
Here are just a handful of the responses that I got:
I would have to agree with these folks, these are definitely qualities that Pastor’s who “get it” are using to leverage Twitter effectively.
Here are some additional thoughts which I have found work. What would you add to this list?
A Pastor leverages Twitter strategically and effectively when:
- Very concious of their Ministry and Church “brand” and are obvious advocates, but at the same time do not oversell or spam ministry-centric tweets only.
- They share, provide value, link to others, retweet, but do not “sell.”
- They appear to be “real” humans; no canned responses, auto-tweets, or have their admin do it for them.
- They actually spell correctly and have decent grammar.
- They are committed long-term to the growth and use of their Twitter account.
What else?
Jay says
It's interesting that Amanda mentioned that they follow back. That's what I see a lot of Pastors on Twitter NOT doing.
Lauren Rodriguez says
I see a lot of pastors doing that too. I think the twitter account feels like a better connection to the Pastor when he is willing to follow others (discriminately of course).
human3rror says
Thanks for this! yes, i agree.
Scott Williams says
human3rror says
word up scott. you would know brother!
mattdantodd says
What are some examples of pastors who use twitter effectively? I’d like to learn from them. Obviously, @andystanley was mentioned. Who else? I’d love to learn from them!
human3rror says
@AndyStanley is hilarious. 😉