So, you’ve been thinking about creating a blog for your church but you’re still in the “mix” about the “why.”
You’ve been told a thousand times over that you should by “everybody” but your leadership team needs a bit more “concrete” reasoning other than “Hey, everyone’s doing it and they say it’s awesome!” speech.
Perhaps the chart on the left can help?
What it explains are the fundamental reasons why large enterprise businesses choose to do “Social Media Marketing.”
Also, what their experienced benefits have been after using the media.
In other words, why they choose to engage in a number of social networks and blogs and what the return on investment (ROI) has been.
Just take a look at some of the core reasons.
If you look at the results through the lens of your church needs and desires and goals for web technology, all of them really apply.
You want to engage those online who are in your congregation (and those who aren’t).
You want to have better direction communication with your congregation (and those who aren’t).
You want to be able to have faster feedback from your congregatoin (and perhaps those who aren’t).
You want to know more about your congregation and their needs (and perhaps those who aren’t).
You want it to be a low cost / high-impact initiative (Trust me, it is.).
You want to better build online equity and your ministry brand.
You want cheap, easy, simple “market research” for your church.
You want to leverage the existing network online and build “credibility” in the space.
You want to reach more people. Period.
Etc…
Right? Pass this on and give it to the “doubters.” They’ll thank you later.
Betsy Wright says
You know how you can be sitting in church and feel like Andy is talking directly to you? Yep, that's how I feel about this post – like you wrote it specifically for me. Thanks John…
human3rror says
you're awesome! it was great seeing you at offtheblogs!
Phillip Gibb says
Fortunately I do not have to convince the leadership of websites, blogging and thing related to social networking. But there is still a bit of convincing for putting together an official Social Networking portfolio – even for a volunteer or team of volunteers.
It's one thing to be involved in the Social networking space but it is another to be involved strategically and purposefully.
human3rror says
focusing is also one of the hardest parts. just choose a few.
jetpacks says
The problem all bloggers have, particularly corporate or church bloggers, is frequency. The pastor of the 2nd largest AG church in the nation (look it up) has a blog. His last post was November 3rd.
human3rror says
dude. word. how do you think we can motivate these pastors to keep it up?
Jason Taylor says
This couldn't be more timely. I'm doing a training for our coaches next week on why social media is an important…..err….absolute necessity for them. These stats and thoughts will help a great deal.
Thanks John, great value at the right time, how do you do it?
human3rror says
i'm really really really lucky. seriously.
Kevin_Martineau says
Great reasons! Can I ask a favour of you and anyone else who is willing to help? I just started a blog/website for my church. Would some of you mind checking it out and then share your comments with me? You can e-mail me your thoughts at [email protected] or you can reply here I guess. Thanks!
My church blog/website is: http://www.porthardybaptistchurch.ca
human3rror says
move to wordpress…!
David says
interesting chart….now to ponder it.
human3rror says
and ponder away. share it with others.. that always helps me to synthesize.
Jim says
it's a mix of thinking about the are's & are not's I think we might have more are not's right now than are's?I'll know more next month when we get some analytical goodness going.
human3rror says
right on. share on.
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