One of the most important parts about getting your blog known (short of writing high quality articles) is the process of search engine optimization or SEO. The concept is that everyone wants to be featured at the top of Google, Bing, and Yahoo!, but those who have made it easier for search engines to search their webpage will usually get the edge and be ranked higher on search results. The idea is that a significant portion of search engine users do not go past the first page of results and if your page is stuck on page six, you will never be found through these venues.
Below is an infographic on quality SEO tips, we have extracted some of the best parts:
- Click through rate (CTR %) = visits / impressions; The CTR for the first result on Google is twice as much as the second result and more than 3-10 combined.
- Search engine crawlers that go through your website to index find it is more important to have quality URLs, links, title tags, and links. Users want quality headers and content.
- There are several things that can instantly get you demoted or removed from search results like link spamming, paid links, and over-optimizing keywords.