We moved to upstate New York about a year ago and naturally, we started searching for a church soon after. Once again, I experienced first hand the importance of a solid, up-to-date digital presence for churches. Sadly, I encountered too many churches that had outdated sites and missing crucial info, like times of worship, the address, and things like that.
But a website is only the start. Most churches could benefit greatly from having a blog.
People Read Blogs
People love reading and following blogs. Maybe not as much as they used to, but still. Every day, millions of blog posts are being published and read. You might as well add some good ones to that mix. Plus for this postmodern generation, blogging shows you exist in the first place.
Share Your Mission
Secondly, it’s a great way of communicating what your church is about, of showing your personality. Formal communication (like stating your statement of belief, your mission, etc.) only goes so far. Blogs show a church’s style in an attractive, effective way. Display a sense of humor for instance, that might shock some people!
Create a Sense of Community
A church blog can also bring people together. Responding to what’s happening in the community by writing about it brings people together for instance. Or sharing testimonies and celebrating what Jesus is doing in people’s lives. This way a blog serves as a great encouragement for those people already involved in the church.
Inspiration and Resources
And last, but absolutely not least (I can think of many more reasons actually) a blog is a good way of distributing information and helping people. Think of helping parents of teens with relevant insights and data. Or sharing bible verses and resources for those who have suffered loss.
If you want to start blogging with or for your church, but you don’t know where to start: we’ve got you covered. The brand-new resource I wrote called 30 Days of Blogging for Churches will teach you everything you need to know to develop a solid church blog.
I love blogging and I love the church. And I’m convinced churches could do more with blogging and use it more effectively, which is why I wrote this guide with ChurchMag Press.. It’s aimed at beginning bloggers who want to know where to start with a church blog, how to set it up, and make it successful.
In this book, I cover topics like:
- Setting goals
- Publishing frequency
- Developing a team
- Design
- Statistics
- And much more
Plus you’ll get tons of ideas for blog posts and series, specifically aimed at churches. And if you have any questions, just drop a comment or find me on Twitter @rachelblom – I’d love to help you!
Get 30 Days of Blogging for Churches now from ChurchMag Press! And don’t forget to check out our other resources for churches, like 30 Days of Instagram for Churches and the Social Media Handbook: Church Edition.
Eric Dye says
Job well done, Rachel!