A blog with no comments is sad, especially on “launch”.
It doesn’t have to be that way (and it shouldn’t if you’ve followed some of the 8 P’s here!).
Perhaps your blog and your posts are “commentable”? Did that ever cross your mind?
Maybe it’s not that you don’t have anything good to say but you just haven’t been that strategic in your approach?
Trust me, your content doesn’t stink and you’re not boring [Want to read more about “boring”? Seth Godin has some choice words.] … it’s just that your post might be “incomplete” or “too complete”.
Here are some 3 simple tips that work:
1. Make your posts short
When I mean short, I mean don’t make them essays or long-winded pieces of prose. Keep them short and sweet.
I have a standing rule that each post needs to hit at least 200 words or more (WordPress does this automatically on the bottom left hand corner of your posting screen…!).
Apparently this has been empirically-proven to be a good balance of content and length. If it’s less, than it was on purpose. If it’s more, then you probably need to start thinking about making your post into a “series”.
2. Always have a “Call to Action”
What this means is that you must have something that tells the reader that they need to “do” something. A question at the end of each post helps. A challenge can be good too. Something that solicits a “response” from the reader. You have the make the blog post interactive, not your reader!
3. Styling matters
Paragraphs are your best friend. Long sentences stink. Hit that “enter” key please…! Our eyes get tired of your long paragraphs! Bullet points are also pretty cool. Use styling!
Whew. Now you’re an expert.
Do you have any that you would add that you’ve seen work?