95% of this book is above how to change your marketing message so that you can effectively impact your community. As a church, how we engage with other people the first time and the fiftieth time is important.
But that other 5% of this build is dedicated to changing the organization from the inside out. It’s one thing to have your social media team spend two months working on the perfect marketing campaign to push out an Easter and Christmas service holiday. But that’s a short season and building this framework is about completely transforming.