Web design trends change at a rapid pace. A website you see today could look very different from what it looked like a year ago. If you are in charge of the marketing for your church, it is important to know how the changes in this landscape and how they affect you and your congregation.
By doing this, you will be able to stay ahead of the curve and will effectively communicate with your audience online, since you have taken the time to figure out what they like and want.
One thing you should keep in mind, is that not all trends are innovative. Many trends come from past references, mixed with the preferences of designers and users.
Know that what makes these changes possible are the improvements in technology. It propels us forward and contributes to change and innovation.
Be sure to stay alert at all times. Many trends will continue to be improved upon. Some will be replaced by others. But no matter what, change will come.
In 2016, it is safe to say that web design has shifted its focus into UX and mobile.
These two have been topics of discussion for quite some time and now is their time to shine. Companies are opting for clean and uncluttered UI and responsive web design. And churches are no different — they also need to speak to their own unique audience, and break down the barriers that overly complex design can come with.
The reason for this is that people have people use their phones more than their computers. Attention spans have gone down and no one has time for browsing unnecessary information.
Until December, we eagerly wait for all the newest newest trends that will emerge in the industry. But until then, the team at The Deep End have manually selected the most useful web design trends in 2016 in terms of converting users.
If you use any of these, you can expect an increase in conversion rates, donations and overall congregation numbers.