In this short series on social media fails, we’ve looked at various categories of campaigns or posts gone bad. Most of them were either bad timing, bad judgment, or bad research. In this post, we’ll look at some major gaffes that were the result of staffers gone rogue.
One of the best known examples is British retailer HMV, which made the mistake of firing several staffers—and forgetting to revoke their Twitter privileges. Oh my, that resulted in some cringeworthy tweets, as they started live-tweeting the layoffs: [Read more…] about Social Media Fails: Staffers Gone Rogue