If you have been on the church tech scene on the Internet for the last month, you would have seen a lot of different articles popping up about how your church could get a sweet $10,000 per month of free Google Adwords for your church website. Churchsites.co promoted it, NilsSmith shared it, and even Josh Burns of Social Media Academy did a whole webinar on it.
This is nothing new. I had actually written about this two years ago on my old personal site how I had helped my missionary organization effectively use this for over a year and half and SIGNIFICANTLY boosted our online presence.
But I actually made a claim to Josh on Twitter that I think many churches should NOT sign up for this.
Here were my exact words: