Content marketing is the intentional decision to create content that reaches readers in order to drive them back to your platform so you can engage them.
That means for businesses, you write amazing articles to get people to then buy stuff from you. As churches, this is also available to you, but for the Gospel.
Content marketing can come from blogs, social media, newsletters, podcasts, and more, but it focuses on making yourself the expert and creating an established audience.
Here are the top three points from the infographic below: