Every year, I used to find myself redesigning my church’s website. It wasn’t because the design style was out of date. It wasn’t even because I was getting better at web design (though I was).
It’s because I got bored with the site. And more than that, I felt like it wasn’t as effective as I wanted it to be. It just wasn’t getting the job done.
It wasn’t until I stopped working for a church and started searching for a church that I realized what a website really needed. And as I began exploring first impressions and marketing as it applied to church websites, I got a really good handle on what makes a great church website.
I’ll give you a hint. It’s not necessarily the design (though that’s important).