Maybe the most important part of social media is the “Return on Investment” or ROI. This very business concept is the basis of marketing. With social media being so new for advertising, a need to stick to the basics is essential along with a definition of what the goals should be. For many who have a Facebook Page, they do not have a strategy, goals, or know what success actually could look like.
For ministries, businesses, and hobbyists alike, the goals must be clear. Do you want sales, web traffic, or overall visibility? This very goal will define how to approach your social media accounts and how much should be put into it.