When Steve Jobs introduced the iPad 2 in March 2011, he was greeted with thunderous applause. Partly because he made an unexpected appearance, but also partly because of the excitement built around the event. The iPad 2 unveiling was a hugely anticipated event, and you could bet that everyone in the audience was dying for the event to start. Everyone was seated (until they saw Steve), everyone knew when it would start, and everyone was incredibly excited.
Each event that you run may not have the hype of an Apple product launch, but you can just as easily get a similar effect by beginning your event with a video countdown. Below are three reasons why you should do just that, and begin your event with a video countdown.
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