What’s the value of a product?
To finish a task? To get from point A to point B?
A Mercedes can get me to the store to buy a loaf of bread, but then again, so does an old Geo Metro.
Is it reliability? Good customer service?
A pair of Nikes wear the same as many other shoes that cost half the price of a pair of Nikes.
Is low price the name of the game?
If that were the case, Adobe would have gone out of business long ago.
Maybe it’s the experience?
After all, people will pay more money for the same loaf of bread at a nice grocery store, since Walmart can be so, well, Walmart.
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