And it never will be.
I get tons of offers for advertising on this site but only a few every really get posted.
Why? Because I believe in providing the best and most helpful sponsors to my readers and “protecting” them, if you will, from ones that don’t bring high value.
For example, I sold an ad yesterday for Petco:
It’s not that I don’t believe in Petco or that some users wouldn’t find that valuable but it’s not the absolute best use of that real estate and I’d rather wait for better sponsors to fill those slots than just anything.
And, I’m not interested in just filling them because they’re empty. If I wanted them to be filled they would have filled a long time ago.
In other words, I value the community here much more than the money that can be earned by and through it. My commitment is first to the readers, then to the sponsors; in that order.
Thanks Petco (and the many, many other sponsors that have been denied) for considering ChurchCrunch as a partner, but perhaps your advertising dollars are best spent elsewhere…? I do appreciate it though!