Developing momentum is the easy part in any social media/social networking engagement.
The challenge is keeping it, and unless maintaining momentum is part of your strategy, your campaign, project, or initiative will fail.
I can speak from experience (costly and damaging experience); it must be at least on the table when you begin to discuss your plan.
You see, everyone and their brother is interested and excited about using social media for your church, even people that you probably would least expect. All of them, though, aren’t ultimately responsible for keeping the excitement alive and kicking.
Sure you can develop as much groundswell and grassroots interest (take serious advantage of that), but you’ll need to push it forward, or at least find the people who will do it for you.
More strategy after the jump: