Chapter 1 covered by Adam Shields as part of our Group Blogging Project discussing the book Flickering Pixels by Shane Hipps. If you need a quick overview to what Flickering Pixels is about, please go here.
I need to start by saying I am highly skeptical of this book.
I have seen a couple of videos and interviews with Shane Hipps that put me off on his message. At the same time I don’t want to be so negative that I miss what I can learn from him. To keep with Shane’s metaphor I don’t want to be a one-eyed prophet either.
So most of my comments are based on agreeing a little bit with Shane and then thinking he has taken it too far (or not far enough).
The central thought of this chapter seems to be summarized in his discussion of Marshall McLuhan,
If the first truth is that our methods (that we use to communicate the gospel) necessarily change, the second truth is that whenever our methods change, the message automatically changes along with them. You can’t change methods without changing your message—they’re inseparable.
My corrective, one that I think should be made throughout the book is that it is not the message that changes, but it is the emphasis that changes.
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