• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Web
  • Creative
  • Mobile
  • IT
  • Code
  • CMS
  • Podcast
  • Memes
  • Resources
  • Newsletter
  • About

ChurchMag

The #1 Resource for Church Technology Creativity & New Thinking

Web Hosting

ChurchMag / 2008 / Archives for November 2008

Archives for November 2008

Size Matters. Alot.

November 6, 2008
by John Saddington

In the age of broadband it’s no wonder and no surprise that both designers and developers have gotten extremely lazy with their web app and site creation skills as it pertains to file size, page weight, and load time.

I can remember back in the mid and late 90’s when Flash was the content creation of choice and keeping the flash .swf file size small was pretty much the most important part of the product design.  In fact, if it broke 100k you were considered pretty much a n00b.

And the n00b-calling was in good taste and had relevant purpose.  The simple fact was that not everyone had made it to DSL and cable and the vast majority was still hugging their 56k modems for dear life because AOL email didn’t load fast enough (but you’d breathe a sigh of relief when you heard the “You’ve Got Mail” jingle).

Another major milestone was when I was doing alpha/beta comps and wireframes in Flash 3.0/4.0 back in ’98/’99 for a Fortune 50 and I was able to convince management to purchase a $40,000 dollar enterprise-level piece of software that had one purpose and function only: Flash and .swf compression.  It could take a 500k file and pare it down to less than 50k because it forced non-vector-based images into vectors and did a host of other insanities.

(What’s even more insane was that the entire program was a mere 30 megs).

The bottom line? Size did matter.  And it still does today.

So when I read TechCrunch’s blog post about a study done by Pingdom on Technorati’s top 100 blogs and their page weight, I had to write about this.

Size and page weight still matters for the Church because a good portion of those that are visiting our sites are still stuck in “Hardware 1.0,” not by choice perhaps but just because.

Is there any wonder, then, that adoption rates for new media, web 2.0 initiatives, and future-state web apps amongst the church-folk en-masse is a hard sell?  Perhaps it’s not because of ignorance, lack of concern, or interest, but possibly hardware limitations like their old compaq computer rocking the old-school baud-style?

In any case, we should consider the possibility, and always have those behind the tech curve in mind when we create our websites, applications, and web-services.  Let’s not lose possible online-engagements because our sites are “too state of the art” which has resulted in a heavy page weight of a site.

Want a couple quick tools to check your websites and their relative page weight? Try these on for size:

  • http://www.quasarcr.com/pageweight/
  • http://www.websiteoptimization.com/services/analyze/

These are neither comprehensive nor absolutely 100% accurate but what they can give you is a good idea as to whether your site needs to go on a diet.

So take them for a spin and see what you find and ask yourself the couple hard questions:

  • Is your website heavy without purpose?
  • Are you potentially losing people and engagement because of the site’s weight?

Good luck.

OneApp Looking for SignUps

November 5, 2008
by John Saddington

We’ve already covered OneApp when it first was “launched” a few weeks back.

A fairly stealth-mode type of startup, product, and service, I haven’t heard much more since then, until I got a very neat invite to signup this afternoon from Mark Morris, Founder and Editor of MissionLeader.com looking for Alpha/Beta/Something-like-that signups to assist in development.

Of course, we had to sign up.

And if you’re interested in getting in on it, go here to fill out the Monkey-of-a-Survey and get in the know.

Link is dead.  Email Mark Morris for a signup key

If you’re interested in getting updated on further developments, head to the OneApp.net site and get on the newsletter.

I’m really quite excited because the prospect is extremely energizing…  But I won’t make any vocal stabs at what I think they’re cooking up.

Nominate for Open Web Awards

November 5, 2008
by John Saddington

The Open Web Awards is officially open for nominations!  After being selected as a partner, it’s our “duty” to provide these cool widgets and badges for voting!

If you’ve missed the 411, here it is:

Open Web Awards is the only multilingual international online voting competition that covers major innovations in web technology. Through an online nominating and voting process, the Open Web Awards recognizes and honors the top achievements in 26 categories.

So, I’d thought we get some representation in here!

I’d like to nominate RagamuffinSoul.com for the “Non-Profit Causes” category because of the amazing community he’s generating over there.

Please vote here!

Also, if you’re feeling cool, I’m nominating ChurchCrunch for a “Niche and Misc”…  shameless, I know…! teehee!

Got any other suggestions? Feel free to nominate and vote for even more at Open Web Awards!!!

PR Tips for Social Media Ministry

November 5, 2008
by John Saddington

One of the greatest pleasures of working with a rockstar bunch at NPM is the opportunity to sit under teaching and wisdom from leaders who are being used by God to change the world.  I especially enjoy it when we get to have some good food at the same time (nothing brings people together like food, right?).

Yesterday, I had the pleasure of sitting down with Stephen Redden (Twitter) who’s the Director of Community Groups here at NP and grabbed some tasty grub at Chipotle while spending a good deal talking about how God’s been moving in his life and where God is taking him next.

For a very quick and brief overview, God has seen fit to take Redden, Jason Malec, and Norton Herbst (no Twitter?) to Colorado to start a new strategic partner church plant called New Denver Church.

Launching in early 2009, they hope to engage deeply into that area and grow the knowledge of Christ among the people there.

One particular thing that we discussed is how the ministry can also successfully engage using online technology.

Inspired by that discussion, here’s some top tips that I’ve poured through a “church” perspective (leveraging Brian Solis, principle at Future Works, and a marketing and PR guru for the internet who has also authored a must read for ministry leaders, especially those that are “new to the game”: Now is Gone.) for any ministry, both old and new, to consider, especially from a Public Relations perspective.

Remember even if you’re not explicity thinking “PR”, you’re doing it in some form or fashion:

Public Relations is the practice of managing the flow of information between an organization and its publics.  PR can be used to build rapport with employees, customers, investors, voters, or the general public.

So here we go (this is a long one):

Strategy #1 – Understand You’re Not the Only Story, or Church, in Town

This is pretty important one, which I’ve already mentioned in a number of previous posts, the most recent using Google Alerts for Ministry.  The fact is that you’re the new guy.  And unless you’re planting something that represents Acts 1:8 “ends of the earth” type scenario… there’s already a bunch of ministries there already.

In addition, “stories” are being told, especially on the online space.  These stories are both “good” and “bad” (and some are really bad). Hopefully, the Gospel is part of the story.  But here’s the point: The Gospel is already being preached there. It’s already being “preached” somehow online. But that doesn’t make your ministry insignificant, but neither does it make your ministry newsworthy.

So go back to the Biblical Narrative approach.  This means that the story is everything.  From a PR perspective, make the story the center focus, make it rich, compelling, and engaging.  Make it good enough to talk about.  Then bloggers, journalists, and traditional media will come to you.  They’ll write about you, and they’ll do the PR for you.

As Brian says: “Bloggers and journalists are interested in good stories and the more time you spend developing that story up front, for each person you’re trying to reach, the more you can help them help you.”

Strategy #2 – Pick the Right Person or Team to Lead Your Ministry Online PR Engagement

PR might not necessarily be the first thing that a planting church thinks about explicitly, but they are sure thinking about it.  Pragmatically, they’re thinking about building support, finding a place to grow, initial gatherings, time tables, etc.

What’s nice about the online PR is that it doesn’t take that much (and if you weave it into your story it’s practically easy cakes).

But choosing the right person for the job is essential.  Anyone can do it, but you get what you pay for essentially.

For most ministries, paying for a professional PR firm is simply out of the question and doesn’t really make sense, so keeping it inside the walls and having someone already on staff (or volunteers) is really the only route.

Some things to consider though:  Does this person know a thing or two about online media?  Is this person “participate” in online social media or is this person a “creator” of online social content? Are they “technologists”?  Do they understand the “mission” and “vision” of your ministry and can translate that to the online space?

Can they “sell” your ministry online?  And this is probably one of the biggest, because skeptical journalists and bloggers alike will not buy it, will not talk about it, will not blog or write about it unless they receive the same unadulterated mission and vision (product).

Finally, do they have the time, energy, and perseverance to do it.  Online PR and media takes a whole lot of it.

Strategy #3 – Participating in the Conversations is Marketing

Reach out.  Introduce yourself to the blogger and online community in which you find yourself (or where you’ll find yourself).  Find the digi-peeps that are “influencers”, team up with other ministries that are in the online segment, create that cool word called “synergy”.

Sound familiar?  It’s called “networking”.

And it works.  It’s probably the single-most important and powerful thing you can do that will give some returns that are worthy of praise.  But note, this also can be a huge time-bandit… so watch yourself.

Read blogs, comment on articles, create posts in Facebook, capitalize on flickr, delicious, technorati, digg, and a host of other online mediums that are aggregating content.  This helps you develop capital, social ministry capital.

And if you can take it one step further, meet these people in the real world.  Face to face.  You’ll grow your ministry “brand”, your digital outpost, and extend your small (or none existent) marketing budget into something worthy of discussion at the budget meetings.

Participation is crucial.  It also makes you very, very searchable.  Do not deny the google-monster.

Strategy #4 – Identify Target Audiences For Your Ministry Growth

Apparently, according to countless studies, the shotgun-approach to viral marketing doesn’t work (and that’s also due to the fact that “viral” marketing isn’t really about carpet-bombing the internet).

One simple way is to identify target audiences, and then dig[g] in.  Observe, document, do your research, and then engage.  Establishing these boundaries will actually help you get deeper into the conversation, help you reveal new ministry partners and key leaders, and help you get track growth of your internet initiative.

Identify the “voices” that are out there and begin to establish spiritual influence.  It’ll grow, but how can you measure growth if you don’t have a target?

Now more than ever, it’s important to realize that there is no “one” audience for your story. Influence is usually a left-to-right process that picks up momentum and mass attention along the way. It fans out in the process.

This step allows you to identify which voices, blogs or media outlets reach your target audiences right now and at every step of your growth (you’ll see that your audience evolves along with your company).

Strategy #5 – Establish a Schedule

This one’s pretty simple but very important.  Establish a schedule of engagement.  Whether it’s a schedule of blog postings, a scheduled time during the day to comment on other blogs and articles, a systematic approach to feeding content to aggregators or news feeds… whatever it is in the online space, establish a rhythm to it.

This is one of those things that makes sense to everyone but isn’t really followed.  It’ll help you cut out waste and also help establish metrics for control and success.  It’ll also help get you out of the office and doing other very valuable things (like family… perhaps?).

Strategy #6 – No Ministry is the Same and Neither are your Readers

Once you’ve begun to identify key people in the surrounding area and/or ministry focus pay even closer attention to what they are really about.  Not everyone who has a voice is always aligned with your ministry strategy, mission, or vision, and engaging them wrongly can actually be detrimental to the health of your org.

You can go as deep as you’d like to on this one but it goes without saying: “Guilty by Association” in the online space happens all the time, just like it does in the real world.

Making friends with a heretic who’s passing out your content?  That’s cool (if there’s a strategy behind it).  But, it would have been nice if they aligned with your ministry…

And then, once you’ve got them, invest, invest, invest.  Just like any other relationship, the quality increases as they are cultivated and parties mutually benefit. And as Brian says:

Perception is everything. Do the legwork and the outreach that contributes to the reputation you wish to earn and maintain. Anything less takes away from it.

Got it?  Good.

Strategy #7 – Measure Ministry Success Not your Traffic Pattern or Stats

Establishing and creating metrics for success is important and this is probably what you’ve already done.  Your ministry is here to do X, Y, Z.  Is X, Y, and Z being done?  If your mission as an org is to (this is an example) bring one person a month to the knowledge of Jesus Christ and your getting a million PVs a day but not one person is being saved… Is that being effective?

This can be a bit muddled but the point is that coverage and PR alone will not bring the desired results that ultimately you’re about.

Not being successful?  Be willing to be wrong and be willing to change your approach from a PR and digital media perspective.  Not all styles fit to the culture in which your engaging.  Analyze, measure, process, rinse, and repeat.

Strategy #8 – Personalization and Customization of Information is Possible

Try to personalize and customize the content and news that you create.  This, for one thing, makes the information more digestible for your readers and makes it easier to share it with others.   It also makes it wildly memorable.

Keep it focused and to the point.  Use bullet points and package it differently for different industries, verticals, and target audiences.  Get into their world when you create digital PR and, if you can, use media, like screenshots, videos, etc.

Thankfully, technology has afforded us the ability to be highly creative and personal without having to do much more work in the back end.  Technology is useful… so use it!

Strategy #9 – Blog. Period.  And Respect the Power.

This is obvious, but worth noting anyways.  Blog.  Like your life depended on it.  (No, not really, but…)  This goes along well with Strategy #1, building the story.  A blog is the perfect choice for doing it (is there really any other?)

In addition to just plain and simple blogging, remember how powerful of a communication medium it really is.  But be realistic.  As Brian bests mentions:

First, don’t under estimate it. Second, don’t over estimate it. A blog is the voice and the soapbox for thought leadership, vision, solutions, milestones, and advice. At the very least, it contributes to the personality of your corporate brand. The best blogs become a resource and a destination, which helps improve your bottom line. For example, Google’s official blog is number 16 in Technorati’s Top 100 list of popular blogs.

In a world of building relationships with bloggers, reporters, analysts, partners and customers, your strategy simply can’t rely on only contacting everyone when you have news. Relationships require cultivation and nurturing. The company blog can help.

In addition, comment a lot.  If you get one comment, give it back.  This is huge.  Don’t forget, especially when starting out.

Strategy #10 – Don’t Forget that Ministry Engages Everyone

Engaging and creating relationships with the “big fish” in the sea is critical and important, but don’t forget that most people that will be talking about your ministry are NOT the “big fish”… they are the much smaller niche blogs that occur in much smaller places on the web.

These are just as important.  And that’s Biblical!  Everyone is important to engage just as everyone is a candidate for sonship.

The fact is that the conversations that are happening online are widely distributed and now requires savvy engagement to identify the silos that are relevant (but often overlooked) to reach those that may not naturally or easily be reached.

So the best PR strategy is one that attacks the “Magic Middle”:

The best communications strategies will envelop not only authorities in new and traditional media, but also those voices in the “Magic Middle” of the attention curve. The Magic Middle, as David Sifry defined it, are the bloggers who have from 20-1000 other people linking to them. It is this group that enables PR people to reach The Long Tail and they help carry information and discussions among your customers directly in a true peer-to-peer approach.

And, in many cases, these bloggers are your prospective customers. Their effects on the bottom line are constant and measurable over time.

This is all about thinking “long term”.

Strategy #11 – It’s Ok to Use the “Big” Networks

Being innovative is sometimes just as much as using the “old stuff” as creating new relevant forms of communication and strategy.  Don’t overlook the Facebook, Twitter, Digg, Reddit, Google, Delicious, Ning, Bebo, Yahoo Groups, yada yada yada yada yada.  Also, see if you can find the niche social communities as well that may favor or respond well to your ministry initiative and org.

The fact is that although a well thought-out ministry PR engagement online may bring in the numbers and reach those that haven’t been reached, sometimes referals from these beasts with a simple plug in a Facebook Group will do much more.

But, again, this isn’t about spam either, so make it relevant and make it count.

Strategy #12 – Listen.

Listening is just as important as publishing content.  I could bring some Scripture in here, but I won’t.  A simple reminder to do it.

Strategy #13 – Pray.

This one is pretty easy but I’ve been surprised how many people do not pray over their online ministry initiatives.

Isn’t that odd?

With the online space, we need just as much help from the Holy Spirit than any other meatspace alternative.

Wow.

What a blog post.  This may just be the longest I’ve ever written…  … no, it’s not, but it’s a doozy.

2,370 words. bleh.

Ministry eCommerce Solutions – Part 4

November 4, 2008
by John Saddington

This is the Final Part of the 4 Part Series on Ministry eCommerce Solutions.

Looking for the other parts of the Series?

  1. Hosted Services and Carts
  2. Free Self-Hosted Solutions
  3. Self-Hosted Solutions for Purchase
  4. WordPress eCommerce Solutions

WordPress eCommerce Solutions

Last but certainly not least is a very short but concise list of WordPress-enabled eCommerce solutions (but this list is growing daily).

WordPress is most famously known as a blogging platform.  But it’s quickly being used for much more than that.  The customization capabilities on WordPress are legendary and it’s simplicity is astounding.

And, if you use one of these, you automatically get a blog for your ministry!  Cool beans!

  1. eShop – Gives you the ability to add a PayPal powered store to your site.  Allows one item per post or page.
  2. Quick Shop – A shopping cart for your WordPress blog’s sidebar.
  3. WP e-Commerce – A popular shopping cart option for WordPress blogs which makes it easy to sell things like ebooks, mp3s, clothing, crafts and more.
  4. Shopify
  5. YAK for WordPress – A simple shopping cart for WordPress that turns posts and pages into product codes and the item description.
  6. CraftyCart – A simple and elegant theme for your use.

And that’s that.  Whew! Let me know if I missed any!

Your Vote and Technology

November 4, 2008
by John Saddington

Today is Election Day, and although, practically-speaking, nothing can or will change who you’re going to vote for, an interesting conversation that I’ve had with a few people (and I’d love to hear more!) is whether or not the candidates policies on technology have been a deciding factor (or at least a strong helpful indicator) of who you’re going to vote for.

Does it?

Do you actually know enough of Obama’s and McCain’s technology policies, period?  I have yet to meet of someone who’s voting for a particular candidate soley on their technology policy, but I’d love to meet one!

And, I think, it’s an important issue.  For many of us (especially those who are reading this) technology plays a huge role in our lives.  Certainly the policies of the man in the house-of-white and their “read” on technology should be important, right?

Here’s a portion of Obama’s platform:

And here are some major points (you can read more here):

  • Barack Obama will protect the openness of the internet:

Obama and Biden strongly support the principle of network neutrality to preserve the benefits of open competition on the Internet.

  • Deploy a modern communications infrastructure:

Obama and Biden believe we can get true broadband to every community in America.

  • Improve America’s competitiveness:

Obama and Biden will ensure our goods and services are treated fairly in foreign markets, invest in the sciences, and will provide new research grants to the most outstanding early-career researchers in the country.

And here’s some from McCain (you can read more here):

  • Encourage investment in innovation
  • Develop a skilled work force
  • Champion open and fair trade
  • Reform intellectual property protection
  • Keep the Internet and entrepreneurs free of unnecessary regulation
  • Ensure a fully connected citizenry

For the most part, it appears that they stand pretty close together… (but it appears Barack knows about clean urls…)

Your thoughts this election day?

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 8
  • Go to page 9
  • Go to page 10
  • Go to page 11
  • Go to Next Page »

Primary Sidebar



Footer

Web Hosting

About

About
Contact
Advertise
Write for Us!
ChurchMag Minecraft Server

We #HEART

Powered by

Member of the ChurchMag Family

ChurchMag Podcast

Tired of Video Conference Calls

Are You Tired of Video Conference Calls? [Podcast #321]

Pick your favorite ways to connect.

Comment Policy / Privacy Policy / Archive / Log in

© 2021 ChurchMag