Follow these quick tips to make the most of your 10 seconds!
1st Second: Was your domain name easy to remember and spell? Long or complicated URLs will lose your visitors.
2nd Second: Did your site content load promptly? If it takes long to load, your online visitor will go back to their search or close their browser, and you will lose them forever.
3rd Second: Does the branding of the site match the branding they have seen elsewhere? It takes 7 touch points to build a solid brand identity and your website should be the hub of that.
4th Second: Is your church name and the essence of your organization easy to read and understand?
5th Second: Is key information, like your address and phone number, found above the fold so that without having to click around or search, they can see what they are looking for or how to get there?
6th Second: Have all video and graphic files on the home page loaded? Text usually comes first, and people are a little more patient with image elements. But if they still haven’t loaded and there are broken and blank spaces on the home page, you will lose visitors.
7th Second: Have any video or audio elements started playing? If so, people are probably leaving the site. While online streaming is valuable, always make it optional and don’t force users to listen or watch.
8th Second: Do you answer who you are on the home page? When viewing the homepage, there should be a quick and easy understanding of your organization makeup (what does the church leadership and membership look like?).
9th Second: Do you address who you hope to reach and how you uniquely serve that audience? Use images showing how you best serve your target demographic in the banner or rotating portion of the homepage.
10th Second: Does your site clearly communicate what you want your online visitors to do once they reach your page? Be sure that you guide your users to the next step like, “Visit the ‘I’m New’ page,” or, “Join us for our Sunday worship service,” or “Take part in our Community Improvement program.”
For additional help with your online value proposition, schedule a free Online Strategy Consultation with the very awesome faithHighway.