A logo can say a lot about a company before you ever read the tagline, learn about the mission statement, or see the company in action. The ministry I have worked with and been engaged with since I was in high school just went through a rebranding, including the first complete logo change in seventy years.
We do have an infographic to show you what it can mean to communicate something through a logo design, but let me first show you a case study by Youth for Christ and their rebranding.
Youth for Christ
First, YFC’s current visual identity is fragmented in a way that people have a hard time making connections among our various ministries. We have 11 core ministries in the United States alone with over 100 chapters, plus being in over 100 countries across the world. Our brand needed an upgrade in order to survive these very sophisticated environments.
We will not abandon history; we will celebrate and build on it. One of Youth for Christ’s earliest taglines was: “Geared to the Times, Anchored to the Rock.” With this refreshed look, we boldly retool for this present age while unapologetically declaring we are still anchored to the Rock of Ages.
Finally, the rings come from an evangelistic tool that we use called 3Story. The idea with the tools is that we use our story to connect with a teenagers story, building a strong relationship as we get to know them. Then we use our story and how it connects with God’s story to point them to Jesus. This intertwining of our heart in evangelism to the lost is fully present within our logo.
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If you could communicate a one sentence message through your logo, what would it be?
[via Ruby Media Corporation]
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