So you’re sitting at your computer ready to hit ‘send’ on the email newsletter you’ve just crafted.
(Hopefully there isn’t any misspellings or wrong website links).
This is when I begin to second guess my subject line.
I ask myself,
“Would I open this email if I saw this email title in my inbox?”
That’s a great place to start — but what if it never gets to the inbox in the first place? What if it’s — bum-bum-BUMMM!!!! — marked as spam?
Here are some words you should avoid so you don’t look like an evil spammer:
Some of these words you obviously won’t use, but ‘amazing,’ ‘special,’ ‘join,’ and a few others are easy to use in your email title, but should definitely be avoided.
Speak your mind...