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Podcast

The Chris Brogan Effect [Video]

Posted By Jeremy Smith on December 27, 2012

Bryan Allain, founder of Killer Tribes, had a brief and initially uneventful interaction with Chris Brogan, a big online business man on Twitter. After a friend praised Bryan for his work, the simple conversation sent Chris to Bryan’s website and sent a wave of emotions and actions to make Chris’s experience the best he could have.

Bryan has summed this up as the “Chris Brogan effect” into two parts for how we should look at our website with fresh eyes:

Are there any messes I need to clean?
What do I want to highlight?

Enjoy the video. It may change how you view your own website.

Communication, Inspiration, IT, Management, Project Management, Strategy, Web 5

The $10,000 Question

Posted By Blane Young on December 27, 2012

Now, don’t get too excited. We are not giving away any money. But I once heard a piece of advice that went something like this, “When you are talking to an innovative leader, don’t try to find out what they know. Try to learn how they think.”

Over the years, I’ve come to respect and appreciate the community around ChurchMag for many reasons. One of which was that it was full of people that were willing to share their expertise and give advice.

So, I’m here to learn today. If your creative team or organization was given $10,000, how would you spend it?

Mobile, Strategy, Web 2

The Takeover of Mobile Internet [Infographic]

Posted By Jeremy Smith on December 26, 2012

The world of tech is so young in perspective of everything, yet it is so rapidly changing. Just a few short years ago, I remember when Xanga was the leading blogging company and now if you are still running on it, you are laughed at. Another change use to be having the best iMac or Dell desktop, now we have that same computing power in a cell phone and tablet which is even more mobile than the laptop.

Communication, Strategy, Web 1

Bring Branding Full Circle – Engaging Members to Become Active Participants

Posted By Eric Dye on December 19, 2012

It’s time to bring Presidential branding full circle by turning those brand and website visitors into fully engaged participants and members who promote your brand for you. Once you have created an effective brand across all channels and have funneled website visitors into church guests, now do these two things to complete the branding cycle.

Turn visitors into members
Turn members into active & engaged brand evangelists

Communication, Creative, IT, Strategy, Web 8

Should We Avoid Experimentation During Christmas Services?

Posted By Blane Young on December 10, 2012

This is a slide from a talk that Stephen Brewster (Creative Director at Crosspoint.tv) gave at the past Echo Conference. His session was entitled, “How I Ruined Easter & Developing Your Creative Process”. With a title like that, how could I not pay attention?

Communication, Internet Church, Strategy, Web 1

Engaging Guests Online to Visit in Person

Posted By Eric Dye on December 4, 2012

Branding like a president is certainly no cake-walk. From the foundation of your brand to print and from word of mouth to social media , you have to work diligently to build your brand and attract visitors to your website. What you do with your visitors once they get there is perhaps the most important element of your branding. After all, you are building your brand to attract online visitors with the ultimate goal of getting them through the doors of your church.

So, what are you doing to turn those online guests into in-person visitors?

Communication, Marketing, Strategy, Web 0

10 Ways To Convert More Customers Using Psychology [Infographic]

Posted By Jeremy Smith on November 30, 2012

Have you ever asked the question, how can we reach more people to join the congregation at your church, teenagers to come to your youth group, or more readers to join your RSS feed or viewership? There are no shortage of books on what to do to market yourself well, motivational speakers, and people with their opinions. Yet, there is a whole psychology of interacting with customers that is wrapped up well in this infographic below.

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