Within the realm of blogging and social media for seventy8 Productions, I get to be the one that dreams of the vision, calls the shots, and puts it into action. The process from a great idea to implementation is simply limited by the amount of time I can put it together. It is great to see these dreams come to fruition and then to see them become successes.
A corporate digital marketing strategy is different. The process is not as streamlined. And not everything I think is a great idea actually gets made.
What does online marketing look like?
Should it be just sharing a blog post on social media?
Do you have to send thousands and thousands of dollars?
Each situation depends, but several marketers were surveyed and these are there results.
Note: It may not be what you want to hear, so be okay with being challenged if you look at it.
Yesterday, we took a look at Google and Apple’s different approachs and how they compare to churches. Google using an attractional church strategy while Apple uses a church missional approach.
(I suggest reading part one, first, as this post will make a lot more sense.)
Both Google/attractional and Apple/missional have their positives and negatives, so what if we did both? What would that look like?
Let’s take a look…
I was reading some articles from a few tech pundits this past week, following Apple’s product event in October. In the mix, I somehow found an old article that attempted to compare Google and Apple’s business models. The article made a few decent points, but it didn’t really offer anything amazing.
But then I began to think about the various church models that exist in the West, particularly the US, and I think I found a neat way of looking at them, from a tech perspective. That said, let’s take a look at Google and Apple’s differing approaches to their mobile platform as a way of comparing two of the more common church models, attractional and missional.