10 Musts of Using Instagram [Infographic]

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Instagram for churches? Yes please! Something that drives me to a ministry more than anything is the ministry's ability to show faces of congregation members and their families enjoying a service or how a ministry is impacting and serving in the community. Can you imagine the impact a great photo could have? It would tell the relief a family has because your church gave selflessly at a Fall Feed the Homeless drive. It could show that moment of joy after a baptism. And it should reveal what ... Continue Reading

Instagram Instaguru [Infographic]

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Instagram is one of those social media platforms that I tell churches to just use. I don't care if you are doing it because you want to increase engagement or focus on promotion, this network needs to be considered for your top 3. The visuals that make this network work, the vast user base that goes with it, and the ability to tell a whole story in a single, simple post is amazing. But don't take my word for it. ... Continue Reading

Getting Facebook Post Into News Feeds

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It used to be so easy. You'd write a funny post, or post an hilarious picture, and you'd get hundreds of likes and shares on Facebook. Oh, those good old days. Nowadays, it's a lot tougher to get noticed on Facebook, and even harder to get liked and shared. A major reason for that is the infamous/notorious algorithm Facebook uses to decide what shows up in people's news feeds. Because in case you missed it: not every update you do, shows up on your friends' or followers' news feeds. For pages ... Continue Reading

‘Twitter is Not a Strategy’ by Tom Doctoroff [Saturday Morning Review]

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Don't let the title and the blue Twitter bird on the cover of this book deceive you (as it did me) into thinking this book is about social media, or brand marketing through social media. It's not. That doesn't mean it's not interesting, but the title did make me expect something else. Twitter is Not a Strategy is about brand marketing: positioning your product, service, or company in the market as to successfully distinguish yourself from your competitors. It's certainly a much discussed ... Continue Reading

Outraged by a Christian Blogger’s Evangelism

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It's true, I am very upset at a couple of Christian bloggers and their articles on evangelism, but not for reasons that you might think. Honestly, the articles themselves were theologically inline with my worldview and I saw no errors there. But as this article has demonstrated in the headline, it is utilizing Buzzfeed's "get your attention" manipulation. You know the headlines: This child fell in a dumpster and you'll never guess what happened next. This child asks for only one gift ... Continue Reading

Facebook Ads: Do They Even Work? [Infographic]

Facebook Ads: Do They Even Work?

Advertising online for churches is not something I want to sell you on right now, so this entire article assumes that you are onboard with the concept. Instead, I would rather have the conversation of which area of advertising online is better for churches, Facebook or Google? Yes, there are others but these two are the big impacters who are getting it right the most. In some ways, it is comparing apples to oranges, but in the more generalized sense of online advertisers, we can define which is ... Continue Reading

How Does Google Adwords Auction Work [Infographic]

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I am currently working on an eBook for ChurchmagPress.com to set your church up with success for creating a digital ministry and one of the bigger aspects that simply gets missed on church tech websites is advertisements. The process is actually quite easy to start and yet complex enough you could spend many hours there to get the most for your buck. Here are great facts from the infographic below to help your church consider if using Google Adwords is for you. ... Continue Reading

Is Tweeting Scripture A Waste of Time?

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Let me first start off this article by setting the tone for my position on this subject. I do not have the answer to the title of this article, but what you will read below is my struggle with the idea of people who tweet Bible verses. I don't have an answer for this. I'm not holding strongly to a yes or no and would love to dialogue. I will also say, I have two different Masters degrees from Seminary, so I have been well versed in Biblical hermeneutics, denominational church history, evangelism ... Continue Reading

How to Increase YouTube Engagement [Infographic]

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Yes I have told you that YouTube is the largest video site, second largest search engine, and third most visited site on the Internet. Hopefully your church has at least considered the idea of utilizing it within a digital ministry. For those of you who are contemplating this possibility or have already pulled the trigger and begun to develop a video profile online, I have a couple of tips for you in the infographic below. These truly are just tips, you need to create a whole strategy around ... Continue Reading

Compassion Saves Money by Going Digital

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Compassion International has historically done a good job leveraging new media—the Compassion Bloggers being one of them. Early last month, they made another solid move, in an effort to lower their costs. They gave their donors the choice of receiving Compassion Magazine in a digital format, saving them on both printing costs as well as postage. What a great idea! Here's a snippet of the email they sent out: ... Continue Reading