Social Media Posting Frequency [Infographic]

beep-beep-CM-Social-Media

The rules of social media are still being written, but that's not to minimize any of the great content that's being pumped out on the blogosphere. The trick, of course, is to take in the various streams of information and data, sift out rank conjecture, identify common trends, and then decide what makes the most sense for your church/company's social media strategy. Or find a sweet infographic. ... Continue Reading

How to Get More Engagement with Your Visual Content [Infographic]

Visual-Content---CM

I love visual content. I constantly experiment with different mediums because honestly, they communicate more than words. An image with a smiling face means more than a 200 word testimony. And a video demonstrating worship or God's grace during your baptism will have me tearing up if I see your tone, body language, and general presence about a situation. Truly, words are effective, but can you do more with your online content? Can you give intentionality and purpose with it? The infographic ... Continue Reading

By The Numbers [eBook Release]

By the Numbers BG

Helping a church create a digital presence strategy started the same basic way every time I went about it. Generally I would meet with the senior pastor and the person who would run the account. Before I had met with them, I would have send an email before hand of an assessment of what they had, what they wanted to gain, what they wanted to avoid, and the resources they were going to devote to it. The discussion would then cover concerns I might find if expectations were too simple or outside ... Continue Reading

4 Foolproof Ways to Alienate Visitors to Your Website

Keepout Website

It happened again today and it wasn't the first time. On Twitter, I came across a link to an article called '10 Foolproof Ways to Alienate Visitors to your Church'. It's a tongue-in-cheek article about making people feel welcome in church. At least, that's what I think it was. You see, I never quite made to to the actual article. When I clicked on the link, the site opened, but I couldn't see the content. I had to watch a pop-up ad first. ... Continue Reading

9 Most Powerful Blog Promotion Tactics [Infographic]

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I will be honest, I hold to these strategies closely, not because they are good tactics, but because this is about intentionality. You have to make the jump from these tactics as businesses to ministry because they want to achieve different things. But the strategy of being intentional can easily span that gap. So below is an infographic of nine ideas and thirty-six individual ideas for great blog promotion. Here are my top three favorites: ... Continue Reading

Sensible Social Media Checklist [Infographic]

Sensible Social Media Checklist

We already have a blog checklist for you to go over before every blog article you post, so it makes sense to go to the next level and improve your social media accounts as well. It should be noted that this is created to improve everything on your social media presence, not just your posts, so as to connect with others better. My suggestion? Go through this checklist yourself and see where you can invest a little bit of time for a lot bigger results: ... Continue Reading

The State of Content Marketing in 2015 [Infographic]

The State of Content Marketing in 2015 Image

Content marketing is the intentional decision to create content that reaches readers in order to drive them back to your platform so you can engage them. That means for businesses, you write amazing articles to get people to then buy stuff from you. As churches, this is also available to you, but for the Gospel. Content marketing can come from blogs, social media, newsletters, podcasts, and more, but it focuses on making yourself the expert and creating an established audience. Here are the ... Continue Reading

How Often Do you Post Online? [Infographic]

Post Feq Top

I'm going to write this article about the infographic because it is a good discussion starter, but I want you to know one thing. I hate when people ask how frequently you should post, but the person you are asking has never seen your account, doesn't know your social media strategy, and has no idea what you want to do with your platform. So I'm going to communicate some facts after the infographic, but I DO NOT endorse mimicking this infographic word for word. Instead, be intentional. Nothing ... Continue Reading

Social Media Crisis Management [Infographic]

Social Media Crisis Management

Social media can be great to get your name out there. But what do you do when: Your social media manager posts an inappropriate post on your business account. You are critical of people and it is received negatively. Someone has a bad experience with your pastor or church, so they create a video showing their frustration and you don't respond. This is social media crisis management time. Do you know what you would do in these situations? You need to. ... Continue Reading

Can You Tell Your Faith Story In A Tweet?

Can You Tell Your Faith Story In A Tweet

A couple of months ago we published an article that talked about my concerns about tweeting Scripture and wondering if it was a waste of time. Between that post and Churchleaders.com reposting of it, I've had some good feedback on the discussion. (In case you wonder, I don't think it's a waste of time) That discussion and dialoguing with feedback brought out another concern I have with churches using Twitter. I used the social media platform to ask this question I was concerned ... Continue Reading