Over the past few months, I have received a ridiculous amount of “high-quality spam.” It’s bulk mail that I have invited into my inbox, but it’s coming far too frequently for my tastes. Even more frustrating is that some of this is coming from individuals and organizations are supposed experts in communication!
I know that I’m a grumpy old man (get-off my lawn!), but if you let me explain, I think you’ll agree.
There is a lot of time, energy, and effort that goes into developing a sermon series, but is it reaching its maximum potential?
It is not enough to create an insightful, robust sermon series and then fail to communicate or even fail to maximize its reach. If the congregation is not being effectively reached, then what is the point of preaching and teaching?
Facebook has a problem and it’s a big one. It has to make money, and loads of it, and this requires an ever more aggressive monetizing strategy. But if you ask me, it’s this very strategy that is setting them up to fail.
This video below does a great job of explaining Facebook’s problem. It all boils down to this: in order to make money, Facebook is pushing back on organic traffic more and more and is increasingly relying on paid traffic. In stark comparison to YouTube where creators are getting paid to create based on views, creators have to pay on Facebook to get people to see their posts. Continue Reading…
One of my favorite parts of my day is checking my RSS feed. When GoogleReader died, I wept. I seriously enjoy reading my RSS feed, and I really enjoy sharing good content with my friends and family. Thus, when I began to create a new website for my church, I also decided that we need a new approach to blogging.
Personally, I’ve decided to limit my writing to ChurchMag and my church blog, but I only work part-time at my church. Cranking out two or three blog posts a month is about all I can muster right now, which really isn’t enough content to help anyone.
But what would I do for content? What will you do for content?
“Why are you bringing me into this?”, you might ask. I bring you into this because you have a responsibility as a pastor, lay-leader, church tech to help “feed the sheep” and providing good, digital content is a wonderful way to do just that. Here are some of the ideas that I’m going to shape into my strategy.
If you own a blog or website for your business, church, or ministry, you might have heard of Search Engine Optimization (SEO). In many ways, I describe SEO as the mythical dragon that terrorizes the land. We know something is there because we see the devastation that comes in its wake and see the smoke that comes from the mountain in the distance, but not much can be said about it because no one survives its wake and so no one can describe it.
Google is the beast in this illustration and, a part from vague comments here and there, we can only postulate what has been happening within Google. That being said, 2013 saw some huge changes that every website that wants to be #1 on its search results needs to know about Google Search.