‘The Unofficial Book on Hootsuite’ by Mike Allton [Book Review]

Saturday Morning Review - Hootesuite Book

Social media is an easy concept to grasp as an individual that wants to engage online. Create an account, follow or friend a few people, add a group, circle a page, and subscribe to a channel. All of a sudden you can find yourself spending hours online. But as a professional for a ministry or church, the ability to engage online can quickly become chaotic. Mike Allton of TheSocialMediaHat.com highlights one of the best tools out there for churches to use, Hootsuite, in his new eBook The ... Continue Reading

Picking the Right Social Media Platform [Infographic]

social media decisions

I will admit up front, I'm hesitant to do this infographic because many different people have problems with comparing churches to businesses (which is not my intent of the article). However, the infographic below is great for ministries to learn from. So here is what I want you to do. Every time the infographic refers to a business term like "the market" or "sales", make the translation into relationships with Christ or people in the pews hearing the sermon. Churches can learn from his ... Continue Reading

Tracking Content Marketing ROI [Infographic]

what are you valuing online

Having done digital content marketing with social media, blogging, and advertising on Google Adwords, tracking content marketing ROI is NOT an easy thing and could take as much or more of your time than creating the actual ads themselves. For those that do not understand ROI, it stands for "Return On Investment." Let me be clear, no one has been able to nail down the perfect ROI and with walled web platforms like Facebook and Google SSH search results, it is getting harder to do. That being ... Continue Reading

5 Social Media Posts that Work for Churches

the church and social media

You’ll find the true power of social media for your church once you stop using it to merely promote your church and its events. Social media is meant to be social, not another cog in a marketing machine. Unfortunately, most people don’t know what to use social media for if not for marketing. How do you get people to respond and engage with your content? You do it by providing content people want to see. These five types of social media posts work. People respond to these. See if you can use ... Continue Reading

How to Use Google+ for Marketing [Infographic]

How to Use Google Plus Top

I hope in the past couple of years on ChurchmMag, I have made my case for using Google+ for marketing with your church. If not, then read this, this, and this before continuing. You should also note that this is but one road to connecting with people online. This should be just one of numerous ideas for you to engage well with people, but it definitely is an avenue that has largely been neglected, yet has so much potential. Want to know how Google+ can work for you? ... Continue Reading

What Makes The Perfect Blog Post? [Infographic]

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Blogging is as much a science (think SEO) as an art form. It means that you need to be creative in your content, but structured in your delivery. What this also means is that everyone has ideas on what it means to post a "perfect" blog post, much as the infographic below shares. I'm going to highlight the infographic below with what I think is valuable for churches, but I want to be clear here. Bloggers who say they have the perfect blog post are probably lying. And if they are not lying, they ... Continue Reading

9 Ways to Compete in a Competitive Online World

Go on the Internet

Thirty percent of the world is online.  That is equivalent to more than two billion people.  That is the population of China — twice.  If you still can’t grasp how big those numbers are, data collected by Go-Gulf shows how much time people spend on the Internet. The result: global time spent online is 35 billion hours every month.  That is almost four million years!  The only reason that’s hard to imagine is because it’s simply incredible. A user spends an average of 16 hours on the internet ... Continue Reading

How to Improve Your Engagement on Google+ [Infographic]

How-to-sky-rocket-your-engagement-on-Googleplus

Within all of the social media platforms online, none of the platforms compare to what Google+ has done for me. It was there that I met with Eric Dye over video chat and first chatted with Phil Schneider. It is there that I met everyone of my 78p.tv contributors. It is there that I have created my strongest digital relationships. If you tell me that no one is active on their, I will tell you you are doing it wrong. It is my biggest source of engagement. I may get more traffic from Pinterest and ... Continue Reading

Facebook Fraud: Click Farms and How to Avoid Theme [Infographic]

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It's very timely that I am writing this article because in my Facebook, RSS feed, and Google+ accounts, I have seen at least one post about how to increase your Facebook following, all by different people. Yet, I read them all and they definitely fall within the arena of scams or failures. Why? Because you are not getting fans, you are getting bots. Just because you have a 1,000 does not mean 1,000 people. In fact, having more might actually hurt you. Here's why. ... Continue Reading

How to Develop a Solid Blog Outreach Strategy [Infographic]

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If you are a blogger for yourself or your church, you might have started for a couple of reasons. You decided you want to do it because everyone else has and some of them have even found some serious success. Others are simply using it as a marketing tool to increase number of eyes on your church or yourself. And then theere is the person or group that simply wants to share their story, what they are doing for their community, and how God is impacting lives. Here is the kicker: None of those ... Continue Reading