Is Tweeting Scripture A Waste of Time?

thou-shalt-tweet---cm

Let me first start off this article by setting the tone for my position on this subject. I do not have the answer to the title of this article, but what you will read below is my struggle with the idea of people who tweet Bible verses. I don't have an answer for this. I'm not holding strongly to a yes or no and would love to dialogue. I will also say, I have two different Masters degrees from Seminary, so I have been well versed in Biblical hermeneutics, denominational church history, evangelism ... Continue Reading

How to Increase YouTube Engagement [Infographic]

how-to-increase-youtube-engagement-toip

Yes I have told you that YouTube is the largest video site, second largest search engine, and third most visited site on the Internet. Hopefully your church has at least considered the idea of utilizing it within a digital ministry. For those of you who are contemplating this possibility or have already pulled the trigger and begun to develop a video profile online, I have a couple of tips for you in the infographic below. These truly are just tips, you need to create a whole strategy around ... Continue Reading

Compassion Saves Money by Going Digital

COMPASSION select

Compassion International has historically done a good job leveraging new media—the Compassion Bloggers being one of them. Early last month, they made another solid move, in an effort to lower their costs. They gave their donors the choice of receiving Compassion Magazine in a digital format, saving them on both printing costs as well as postage. What a great idea! Here's a snippet of the email they sent out: ... Continue Reading

Lights, Camera, Call-To-Action [Infographic]

Call to Action - Top

For those that are looking to create a better crafted digital experience for content they are creating, be that social media, blogging, or video platforms, you may or may not have heard of a concept called call-to-action. To get us on the same page, here is the definition provided to us by Hubspot: "A call-to-action is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a 'call' to take an 'action.'" We want to give you some tips on ... Continue Reading

‘The Unofficial Book on Hootsuite’ by Mike Allton [Book Review]

Saturday Morning Review - Hootesuite Book

Social media is an easy concept to grasp as an individual that wants to engage online. Create an account, follow or friend a few people, add a group, circle a page, and subscribe to a channel. All of a sudden you can find yourself spending hours online. But as a professional for a ministry or church, the ability to engage online can quickly become chaotic. Mike Allton of TheSocialMediaHat.com highlights one of the best tools out there for churches to use, Hootsuite, in his new eBook The ... Continue Reading

Picking the Right Social Media Platform [Infographic]

social media decisions

I will admit up front, I'm hesitant to do this infographic because many different people have problems with comparing churches to businesses (which is not my intent of the article). However, the infographic below is great for ministries to learn from. So here is what I want you to do. Every time the infographic refers to a business term like "the market" or "sales", make the translation into relationships with Christ or people in the pews hearing the sermon. Churches can learn from his ... Continue Reading

Tracking Content Marketing ROI [Infographic]

what are you valuing online

Having done digital content marketing with social media, blogging, and advertising on Google Adwords, tracking content marketing ROI is NOT an easy thing and could take as much or more of your time than creating the actual ads themselves. For those that do not understand ROI, it stands for "Return On Investment." Let me be clear, no one has been able to nail down the perfect ROI and with walled web platforms like Facebook and Google SSH search results, it is getting harder to do. That being ... Continue Reading

5 Social Media Posts that Work for Churches

the church and social media

You’ll find the true power of social media for your church once you stop using it to merely promote your church and its events. Social media is meant to be social, not another cog in a marketing machine. Unfortunately, most people don’t know what to use social media for if not for marketing. How do you get people to respond and engage with your content? You do it by providing content people want to see. These five types of social media posts work. People respond to these. See if you can use ... Continue Reading

How to Use Google+ for Marketing [Infographic]

How to Use Google Plus Top

I hope in the past couple of years on ChurchmMag, I have made my case for using Google+ for marketing with your church. If not, then read this, this, and this before continuing. You should also note that this is but one road to connecting with people online. This should be just one of numerous ideas for you to engage well with people, but it definitely is an avenue that has largely been neglected, yet has so much potential. Want to know how Google+ can work for you? ... Continue Reading

What Makes The Perfect Blog Post? [Infographic]

Blog post infographic thumb

Blogging is as much a science (think SEO) as an art form. It means that you need to be creative in your content, but structured in your delivery. What this also means is that everyone has ideas on what it means to post a "perfect" blog post, much as the infographic below shares. I'm going to highlight the infographic below with what I think is valuable for churches, but I want to be clear here. Bloggers who say they have the perfect blog post are probably lying. And if they are not lying, they ... Continue Reading