‘Captivology’ by Ben Parr [Saturday Morning Review]

Captivology Saturday Morning Review

We live in a world where getting noticed is getting harder and harder. Whether we’re launching a start-up, trying to promote a book, or convincing people to read our blog, our targeted audience is bombarded with messages and information. How do you stand out from the crowds? Captivology (clever title by the way) is all about the psychology of capturing people’s attention, whatever you may need it for. It discusses seven ‘attention triggers’, more or less scientifically proven methods of ... Continue Reading

Connecting Your Church Website Offline


This seems like a silly thought to have now that it is 2015, but I will say it so no assumptions have to be made. A digital ministry’s home base and main platform should always be their church website. Social networking platforms are absolutely important for reaching out to congregation members and communities that churches are in, but you should have limited expectations of what can be done on these platforms. ... Continue Reading

Who Are Your Advocates? [Infographic]

Advocates Top

Employee advocates is a unique conversation that not a lot of businesses know about. The idea is, it is better for your businesses when you have people advocate for you beyond yourself. Yes, share how great your company is, but we expect that. What we do not expect is when someone else says it and we give more value to that. So for an employee that spends 40 hours a week with you and still wants to advocate for your company and work, you have a winner. For churches, this is as important, but ... Continue Reading

By the Numbers: How Churches Are REALLY Communicating Online [Infographic]

By The Numbers - Infographic

The church has had the capacity to be on the Internet for over 25 years, yet it seems we have failed to do anything very substantial for most of it. In the recent years, an explosion of churches have begun to make a digital presence online with website and social media, but are we being very effective with our energy and content? Here are some datapoints for you to explore on what 100 of the largest churches are doing online with their ministry presence. If you want the full data, get my latest ... Continue Reading

By the Numbers: Datapoints

By The Numbers - Datapoints

The past month, I have put in about 50 hours worth of time to not only construct a research project, but also to gather data and find some sweet nuggets of content to share with people. I am going to get into what this project looks like, but before that, I wanted to share how we got to that moment. The beginning of 2015 seems to be the perfect meeting point for me in my blogging career. I have let go being an editor, moved to full time with ChurchMag, and begun blogging as a Staff Writer on ... Continue Reading

By the Numbers: Analysis

By The Numbers - Analysis

Yesterday we looked at the By the Numbers research project that I have been slaving away at and for those that enjoy the tl;dr style of recapping: I don't want to base my social media and web recommendations for churches based off of opinion or individual experiences, so I am compiling data so the Church can do better online ministry. Today we will look at the analysis outcomes for solid data to be presented. You won't get all the data unless you purchase the eBook, but I did want to share ... Continue Reading

By the Numbers: Observations

By The Numbers - Observations

The project design has been constructed, the seemingly endless amount of data has been mined, and I am beginning to crunch the numbers. And let me say, I have found some great points after looking at over 250 social media accounts and 100 websites for churches. The simple fact of the matter is, there is no set standard, but there are a lot of churches producing great content. Even as I write these words knowing that the series is coming to a close and my latest eBook has been released on ... Continue Reading

Why Content Is Not the Focus of Social Media


Dave Shrien, host of the Church Marketing Podcast, wrote this tweet a last Tuesday asking people about social media for churches and where they spend most of their time as social media managers: https://twitter.com/daveshrein/status/585605736807399426 I instantly sent my reply that I took most of my time to create structures and engage with other people, which I will get into of what that means later in this article. I then decided to scan the replies of what people responded with and found ... Continue Reading

Customer Lifetime Value & Ministry [Infographic]

Cat tail and keyboard

Social media gurus talk about how to gain followers all of the time with gimmicks, strategies, and paid advertisements. But I wonder if the issue of retention is less in cost with time, energy, money, and creativity than with gaining them? This infographic looks at how to move towards a lifetime approach. Here are some of my favorite key points from the infographic below with a ministry twist: ... Continue Reading

Winning At Digital Transformation [Infogaphic]

Digital Transomration Quote

The infographic below was designed for businesses, and while I dislike making the association between ministry and business, I feel like the alignment here is proper. So churches who are thinking of creating a digital presence for their ministry, please check out the infographic below. I will also say that the points I draw from it are not statistical, but they are motivating and should be read with both enthusiasm and understanding. ... Continue Reading