FACT: Men Are Retweeted More. Why?

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Men are retweeted more than women on Twitter. Almost twice as much actually. As a woman, that fact intrigued me. I'm not the type to start screaming discrimination right away and take to the streets with banners demanding equality. Instead, I was curious as to the why. Turns out, there's a reason. ... Continue Reading

How to Increase Volunteer Sign-Ups [Infographic]

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I don't believe in a lot of life hacks for people because many people are simply using cognitive behavioral tricks that temporarily change their thought patterns which do not generalize into a "it will work for you too" mentality. But the infographic below is not just a life hack, but something that has been scientifically provide which companies like Starbucks and Apple have done to make a fortune. So even the doubter in me is taking note. Churches, apply this to your website and bulletins. ... Continue Reading

‘Likeable Social Media’ by Dave Kerpen [Saturday Morning Review]

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I've read a bunch of books on social media and they all have the same problem: they're outdated faster than you can say Facebook newsfeed. Likeable Social Media is no exception unfortunately, despite the fact that the book was updated from a previous version and was newly released this year. Any book that still mentions Foursquare as a legit social medium is and highlights Facebook's introduction of the 'Like' button, well, outdated. Plus some of the examples are a little 'old' as well, like ... Continue Reading

UnProgrammed: 04 My One Blogging Hack

My One Blogging Hack

I'm not a life hack kind of guy typically, but this blogging hack is my slip of a strategy to not only get great content out to you, but also to keep going when I am super busy in life. So that one hour I did today has already been started when I had the idea half-baked... ... Continue Reading

How to Structure a Perfect SEO Optimized Page [Infographic]

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SEO is a fickle little mistress that if you let it, will dominate how you blog and ultimately operate a digital ministry. Yet, if you say "content is why I blog," but ignore it, you may find yourself writing for an audience of one. And while that one may be God, which is great, it doesn't do much for the Kingdom in an evangelistic and discipleship role. So we must play the game. With that being said, I have isolated three tips which will be easy to implement for your church or personal blog to ... Continue Reading

On-the-Ground Social Media #FAIL

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Social media is a great tool, but like every tool and technology it comes with risks. Having instant access to the masses can lead us to saying or sharing things in the moment that, with cooler heads, we would filter out. However, that's no the concern of this post. I'd like us to take a few minutes to reflect on the potential troubles that come with using social media to promote a church event. ... Continue Reading

How Social Media Automation Can Work for You [Infographic]

How Social Media Automation Can Work for You - CM

Rick Warren is quoted on Twitter as being anti-scheduling tweets, but does that really make us inauthentic? I don't think so, assuming we do not leave our accounts to simply broadcast and instead respond appropriately. So if you are willing to jump onboard and assume social media automation can be good, how do we make it effective? I'm glad you asked. The infographic below has some ideas, I pulled my top three points from it to help jumpstart your church's social media accounts: ... Continue Reading

That Church Conference

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I've seen a lot of conferences out there for people that do digital ministry, but I have not yet seen one that does it specifically for these staff and volunteers. Sure, you have the Catalyst conference which is amazing, but that is more focused on Christianity as a whole faith and religion. Then you have others like The Social Church, but that looks at very niche aspects of social ministry within the church. There are blogger conferences and digital marketing, but I had not found one that was ... Continue Reading

The Power of the Influential Church Goer [Infographic]

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An influential customer is a little different for a church than it is for a business. Yes, congregation members and visitors tithe, but we do so out of our heart and command by God. So what if we looked at this as a congregation member influencing their friends on Facebook or YouTube? What if in your church service you asked everyone for 2 minutes to tweet or Instagram invite people to come to church next week? ... Continue Reading