Yes, I was one of those who waited eagerly to find out about Facebook’s new offering. With the news conference scheduled, the IRM (Internet Rumor Mills) were fully stocked with guesses.
Paid messaging? New layout? The Facebook Phone? Zucks telling us to back off of posting his sister’s pictures on social networks?
Since the (almost) fiscal cliff, nothing has been this riveting (outside of the return of NCIS). So what did Mark Z have up his sleeve? A shot across the bow at Google.
Whether you work for a church, ministry, blog, or business that uses images, you have run into the Creative Commons licenses. You may never have read them before and do not know what you should or should not be doing or you may be very affluent in what you can and cannot do, but that does not take away from how much it can impact you in the future. To not do so will leave you open for trouble in the future. DO NOT let ignorance be your only excuse.
So you’ve got an awesome website, but Google hasn’t figured out how awesome it is yet, and as a result you’re not turning up on the first page of results where you would like to be! Perhaps your church is being trumped by other local churches, so no-one new is coming along because they haven’t looked on page 2 or 3? It’s the question that everyone with a website asks – ‘how can I get up onto page 1 of Google?’ . Continue Reading…
Bryan Allain, founder of Killer Tribes, had a brief and initially uneventful interaction with Chris Brogan, a big online business man on Twitter. After a friend praised Bryan for his work, the simple conversation sent Chris to Bryan’s website and sent a wave of emotions and actions to make Chris’s experience the best he could have.
Bryan has summed this up as the “Chris Brogan effect” into two parts for how we should look at our website with fresh eyes:
Enjoy the video. It may change how you view your own website.
Normally when I look at an infographic, I share the premise for the infographic, then the details I find relevant, and finally the infographic itself. This time, I think it would be wise to change it up.
Here are the best parts of the infographic below:
Here’s my take:
It should be both!
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In part 3, we looked at Engagement. In part 4 we looked at Privacy. And now in this fifth and final installment, we’ll be taking a look at a proposed combined Page and Group solution.
Continue Reading…
It should be both!
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In part 3, we looked at Engagement. In this fourth installment of the five part series, we’ll be taking a look at Privacy.
Continue Reading…
It should be both!
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In this third installment of the five part series, we’ll be taking a look at Engagement.
It should be both!
For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church’s Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication’s strategy.
In part 1 of the series, we looked at WWW Visibility and Branding. In this second installment of the five part series, we’ll be taking a look at Facebook Notifications and how they differ between Pages and Groups.
It should be both!
I was prompted to seriously investigate the whole Facebook Pages vs Groups aspect because of the ChurchMag post ‘The Benefits of Using a Facebook Group For Your Church‘. The key issue for me revolved around the 100% notification capability that Facebook Groups gives, against the limited newsfeed push that Pages gives because of EdgeRank.
But the issue is bigger than just whether everyone get’s to see my Church’s content. Rather, deciding on whether to use Facebook Pages and/or Facebook Groups is an issue of strategy; not just your Social Strategy, but also your Web Presence Optimisation (WPO) Strategy (that is your digital footprint) and your Search Engine Optimisation (SEO) Strategy (that is your online “findability”). It also has to do with Privacy.
This is the first post in a five part series where I’m going to share what I’ve learned as I considered key points that I felt impacted Church communications strategy the most. The first two points that we’ll be looking at are WWW Visibility and Branding.
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