SEO Matters: Start a Blog

blogging lego dude

If you're a blogger, chances are you know a little something about SEO. Creating and curating great content should be your number one goal, but SEO does matter. But do nonprofits, churches and ministries take SEO serious enough? Here are a few stats to put this question into perspective: ... Continue Reading

Google Juice 101: How Links Pass Authority [Infographic]

How-Link-Pass-Authority-Infographic-animation-final-01

Link Authority is the concept that came about with the construction of Google. If you have 100 good links from websites to your site, you will be ranked higher (or have to pay more with advertisements) on Google than someone that has 10 links. Here is how this infographic defines how links pass authority in a good to bad ratio, starting with good, moving to bad: Valuable link No Follow 301 Redirect To A Broken Page Paid Link Too Much Exact Match Anchor Text ... Continue Reading

How Content Marketing Affects Search Engine Rankings [Infographic]

howcontentmarketingaffectssearchenginerankings

For those that do not live and breathe online marketing, content marketing is the use of created content through blogs, websites, and social media, as one of the main vehicles to promoting a brand, service, or product. When I read on ThinkRadiant's blog that they have created new tools for their WebTools service, I have just consumed content marketing. A tweet by Ellen at the Oscars has so much content marketing embedded in it that it apparently brought down Twitter. And your church promoting ... Continue Reading

Behold the Power of Twitter Search

twitter logo

One of Twitter's strongest features is underused by many: Twitter's enhanced search options. If you go to you Twitter homepage (where you will notice the layout has changed once again), there's a subtle search box. Just type in any word you want to search on. Once you hit enter, the real power of Twitter search reveals itself: ... Continue Reading

Google Search Tips and Tricks [Video]

Grumpy Cat Google Image Search'

Google is great, but have you ever found your search results a little limited? Perhaps you're not using the full power of Google. The video below goes over a number of “power user” Google Search tips and tricks that is sure to make your Google search results far more fruitful: ... Continue Reading

11 Most Important Google Search Algorithm Updates/Changes [Infographic]

11-Most-Important-Google-Algorithm-Changes-2013

If you own a blog or website for your business, church, or ministry, you might have heard of Search Engine Optimization (SEO). In many ways, I describe SEO as the mythical dragon that terrorizes the land. We know something is there because we see the devastation that comes in its wake and see the smoke that comes from the mountain in the distance, but not much can be said about it because no one survives its wake and so no one can describe it. Google is the beast in this illustration and, a ... Continue Reading

How-To Do Keyword Research [Infographic]

Keyword Thumb

Have you ever done keyword research before? I've done it some, but I need to do it more. This is one of those blog posts that's more for my benefit than anyone else! If you do your keyword research, you can get more out of that blog post you just got done writing. So, learn how to do it and start filling in your SEO data with confidence and reap the rewards in the end as people find it easier to find what you've written about! ... Continue Reading

Curate & Create Great Content: Don’t Be A SEO Sellout

feedback-screen

SEO is important. Wait, scratch that, it's huge. But, what happens when it becomes more important than your writing? When it becomes more important than the content you create and curate? I read an article on DZINE PRESS titled: Tips to Get Better Feedback on Your Website The keyword for the post was Feedback, I think. Call me crazy. The word was used over 60 times. 60. Here's one of the paragraphs: ... Continue Reading

Search Metrics Ranking Factors 2013 [Infographic]

Search Metrics Ranking Factors 2013 Infographic

Search engines are hard to crack. Everyone focuses on Google, but we really do not know the algorithm that they are using. People have done case studies, we have good ideas, and people share their "secrets" when they have success in ranking. That being said, Google is always changing it to prevent spammers and those gaming the system. Meanwhile, search engines like Bing are simply ignored in the search engine ranking discussions. ... Continue Reading