How to Preserve Your SEO When Rebranding

Google Search Image - CM

Perhaps you are aware that rebranding is not an easy task. Apart from all the legal, creative and repositioning headaches you will no doubt have to deal with, you must also ensure Google is OK with all of this. A lot of what marketers do is connected with building online visibility and brand recognition, and if this is not done the right way, a transition to a new domain and name may put all of this at risk. If you wish to change the name and logo of your company as well as your website, keep ... Continue Reading

How to Structure a Perfect SEO Optimized Page [Infographic]

How to Structure a Perfect SEO Optimized Page Header

SEO is a fickle little mistress that if you let it, will dominate how you blog and ultimately operate a digital ministry. Yet, if you say "content is why I blog," but ignore it, you may find yourself writing for an audience of one. And while that one may be God, which is great, it doesn't do much for the Kingdom in an evangelistic and discipleship role. So we must play the game. With that being said, I have isolated three tips which will be easy to implement for your church or personal blog to ... Continue Reading

Searching for Search Engine Success [Infographic]


The digital world is ever changing and even Google who has been at the forefront since the Internet became popular has found itself needing to regularly change with the times. 2015 is no different with more results coming up on mobile, more competitors having better results, and needing to fight off anti-competitive claims worldwide. But if we are being honest, they have defined what it means to search. And it is in this definition that churches can find a huge resource if they know how to ... Continue Reading

Will Google Penalize Your Church Website?


For years we've been saying that church, ministry, and nonprofit websites need to be mobile-friendly. Up until now, we've been preaching this kind of web design from a practical perspective. More and more people are accessing the Internet outside of the PC desktop environment by using their smartphones and tablets, so having a mobile-friendly website—or as we often say, responsive—has become more and more important. What's the point of having a website if it isn't accessible? This makes sense ... Continue Reading

How To Be A Google Power User [Infographic]

Google Power User Top

I love using Google because of how effective it is to search for documents on the Interwebs. So when I initially found out about using quotation marks to search for a specific phrase several years back, I was hooked. Now that I look at the infographic below, I realize how poorly of a power user I really was. Sure, I have some of the comparators and insight browsing, but there is so much more to it than this. ... Continue Reading

SEO Matters: Start a Blog

blogging lego dude

If you're a blogger, chances are you know a little something about SEO. Creating and curating great content should be your number one goal, but SEO does matter. But do nonprofits, churches and ministries take SEO serious enough? Here are a few stats to put this question into perspective: ... Continue Reading

Google Juice 101: How Links Pass Authority [Infographic]


Link Authority is the concept that came about with the construction of Google. If you have 100 good links from websites to your site, you will be ranked higher (or have to pay more with advertisements) on Google than someone that has 10 links. Here is how this infographic defines how links pass authority in a good to bad ratio, starting with good, moving to bad: Valuable link No Follow 301 Redirect To A Broken Page Paid Link Too Much Exact Match Anchor Text ... Continue Reading

How Content Marketing Affects Search Engine Rankings [Infographic]


For those that do not live and breathe online marketing, content marketing is the use of created content through blogs, websites, and social media, as one of the main vehicles to promoting a brand, service, or product. When I read on ThinkRadiant's blog that they have created new tools for their WebTools service, I have just consumed content marketing. A tweet by Ellen at the Oscars has so much content marketing embedded in it that it apparently brought down Twitter. And your church promoting ... Continue Reading

Behold the Power of Twitter Search

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One of Twitter's strongest features is underused by many: Twitter's enhanced search options. If you go to you Twitter homepage (where you will notice the layout has changed once again), there's a subtle search box. Just type in any word you want to search on. Once you hit enter, the real power of Twitter search reveals itself: ... Continue Reading