Will Google Penalize Your Church Website?


For years we've been saying that church, ministry, and nonprofit websites need to be mobile-friendly. Up until now, we've been preaching this kind of web design from a practical perspective. More and more people are accessing the Internet outside of the PC desktop environment by using their smartphones and tablets, so having a mobile-friendly website—or as we often say, responsive—has become more and more important. What's the point of having a website if it isn't accessible? This makes sense ... Continue Reading

How To Be A Google Power User [Infographic]

Google Power User Top

I love using Google because of how effective it is to search for documents on the Interwebs. So when I initially found out about using quotation marks to search for a specific phrase several years back, I was hooked. Now that I look at the infographic below, I realize how poorly of a power user I really was. Sure, I have some of the comparators and insight browsing, but there is so much more to it than this. ... Continue Reading

SEO Matters: Start a Blog

blogging lego dude

If you're a blogger, chances are you know a little something about SEO. Creating and curating great content should be your number one goal, but SEO does matter. But do nonprofits, churches and ministries take SEO serious enough? Here are a few stats to put this question into perspective: ... Continue Reading

Google Juice 101: How Links Pass Authority [Infographic]


Link Authority is the concept that came about with the construction of Google. If you have 100 good links from websites to your site, you will be ranked higher (or have to pay more with advertisements) on Google than someone that has 10 links. Here is how this infographic defines how links pass authority in a good to bad ratio, starting with good, moving to bad: Valuable link No Follow 301 Redirect To A Broken Page Paid Link Too Much Exact Match Anchor Text ... Continue Reading

How Content Marketing Affects Search Engine Rankings [Infographic]


For those that do not live and breathe online marketing, content marketing is the use of created content through blogs, websites, and social media, as one of the main vehicles to promoting a brand, service, or product. When I read on ThinkRadiant's blog that they have created new tools for their WebTools service, I have just consumed content marketing. A tweet by Ellen at the Oscars has so much content marketing embedded in it that it apparently brought down Twitter. And your church promoting ... Continue Reading

Behold the Power of Twitter Search

twitter logo

One of Twitter's strongest features is underused by many: Twitter's enhanced search options. If you go to you Twitter homepage (where you will notice the layout has changed once again), there's a subtle search box. Just type in any word you want to search on. Once you hit enter, the real power of Twitter search reveals itself: ... Continue Reading

Google Search Tips and Tricks [Video]

Grumpy Cat Google Image Search'

Google is great, but have you ever found your search results a little limited? Perhaps you're not using the full power of Google. The video below goes over a number of “power user” Google Search tips and tricks that is sure to make your Google search results far more fruitful: ... Continue Reading

11 Most Important Google Search Algorithm Updates/Changes [Infographic]


If you own a blog or website for your business, church, or ministry, you might have heard of Search Engine Optimization (SEO). In many ways, I describe SEO as the mythical dragon that terrorizes the land. We know something is there because we see the devastation that comes in its wake and see the smoke that comes from the mountain in the distance, but not much can be said about it because no one survives its wake and so no one can describe it. Google is the beast in this illustration and, a ... Continue Reading

How-To Do Keyword Research [Infographic]

Keyword Thumb

Have you ever done keyword research before? I've done it some, but I need to do it more. This is one of those blog posts that's more for my benefit than anyone else! If you do your keyword research, you can get more out of that blog post you just got done writing. So, learn how to do it and start filling in your SEO data with confidence and reap the rewards in the end as people find it easier to find what you've written about! ... Continue Reading