Tracking Content Marketing ROI [Infographic]

what are you valuing online

Having done digital content marketing with social media, blogging, and advertising on Google Adwords, tracking content marketing ROI is NOT an easy thing and could take as much or more of your time than creating the actual ads themselves. For those that do not understand ROI, it stands for "Return On Investment." Let me be clear, no one has been able to nail down the perfect ROI and with walled web platforms like Facebook and Google SSH search results, it is getting harder to do. That being ... Continue Reading

Are You Making Star Wars or Star Trek Content?


The war of the nerds between Star Wars and Star Trek has always been goofy (though having enjoyed both programs, I guess I get it). But the infographic below takes this difference in programming and created worlds and puts a unique spin on it for those that create content for websites or social media. Be warned, we are entering extra nerdy here. The question then is, which are you: a Star Wars or Star Trek content creator? ... Continue Reading

3 Ways To Deliver Sermons That Cut Through The Noise

Preaching In A Whatever World by John Finkelde

In a recent post on how long a sermon should be, church consultant Thom Rainer posited the insight that attention spans are not necessarily shortening. In fact he thinks a significant number of people want longer sermons, not shorter ones. In his survey he says 41% of people want shorter sermons and 37% think sermons should be longer. Who would have thought it? Regardless of how long you preach your church definitely wants you to be constantly up-skilling your preaching, especially if you ... Continue Reading

Famous Rebrands [Infographic]

famous-rebrands header

Logos. I lubs dem. This infographic illustrates the evolution of various famous rebrands. This infographic originates from the UK, so there may be some discrepancies you know in the United States—but none the less—it's the same brand and product being sold, just under a different name. As you look through these logos, think about what changed about the rebrand, what made it a positive change? ... Continue Reading

Funny Facebook Cover Photos [Images]


Remember when Facebook profiles looked like this? Yeah. Good times. It's been awhile since I've seen someone with a fun Facebook profile. Come to think of it, it's been a while since I looked at someone's Facebook profile page! Perhaps the rise of mobile use has changed how we all see and use Facebook? Either way, these creative Facebook profiles are so #EPIC, I want to make one for my own Facebook page! ... Continue Reading

Church Tech Snack Pack #042

Church Tech Snack Pack 42

You can almost feel the momentum building up for the end of the year as Summer leaves us behind and we quickly approach the Fall. Some great links this week! Check out the yum, yo: ... Continue Reading

YouTube on the Go [Infographic]

youtube is on the go

Like everything else on the web, YouTube is getting used on mobile devices more and more. If you were in doubt that the Internet is becoming more mobile (smartphones and tablets) and less stationary (laptops and desktops), here's further proof. YouTube on the go: ... Continue Reading

Church Usher Training Video

Every Life Has A Story Screencap

The video below is from Chick-fil-A and was “created to remind us that everyone we interact with is a chance to create a remarkable experience.” While it was produced as a type of training video for their employees, I think many church usher teams (as well as anyone on church staff or volunteers) should consider sharing this and/or made this a part of their training process. ... Continue Reading

5 Social Media Posts that Work for Churches

the church and social media

You’ll find the true power of social media for your church once you stop using it to merely promote your church and its events. Social media is meant to be social, not another cog in a marketing machine. Unfortunately, most people don’t know what to use social media for if not for marketing. How do you get people to respond and engage with your content? You do it by providing content people want to see. These five types of social media posts work. People respond to these. See if you can use ... Continue Reading