Corporate Digital Marketing: Hitting the True Goal

Corporate Digital Marketing - Hitting the True Goal

Some would say that the goal of digital marketing is website traffic, social media likes, reshares and engagement, or just a general improvement of brand. While these are all good things and stuff that should be sought by any digital marketer regardless of your company's dealings, for churches and ministries, this is not the ultimate goal. The focus up to this point has been how to do digital marketing corporately, as opposed to individually and noting the differences that come with it. What we ... Continue Reading

3 Easy Blog Tips That Will Improve Your Content

monitor grill

If you are running a blog for yourself, your ministry, or your church, you are probably always looking for aways to improve the content and get more eyes on it too. For some bloggers, that means improving SEO. While SEO is good to an extent, there is a ceiling on it before it becomes too gimmicky and manipulative. I want to give you three easy blog tips that will improve your blog's content and get more readers to your site. These 3 tips are so easy you can implement them today and will ... Continue Reading

The Genius of the Flying Spider


According to a post on a tech blog in the UK, rather scary looking flying spiders are due to invade the UK this year! As I live in the UK, this doesn't sound like a good thing. However, this post, like so many on the web (ha ha), wasn't all it was claiming to be and it's all a bit of genius! ... Continue Reading

5 Things A Blog Editor Needs To Focus On

blog editor at work

Earlier this month, I wrote on how churches should consider hiring a blogging editor instead of a blogger. I recognize that many church leaders may know the qualities a church blogger should have, but might not know some of the key differences between that position and a church blogging editor. I would like to help you with that. Do note that all people have different talents and strengths and my own experience is one that is unique in itself, so this is not an exhaustive list. On top of that, ... Continue Reading

A Church Tech Ministry Team Expansion Proposal

Ministry teams, our churches are full of them. I recently drafted a proposal to my church's leadership in how I feel we could restructure our online efforts in order to more efficiently make use of that medium. Since then I've shared this vision with some friends in other churches around town to which I have received many positive reports of its application. So, I figured I'd share it with you all as well! As always, let me know what you think. The primary goal of this strategy is to empower a ... Continue Reading

Your Church Needs A Blog Editor

Have keyboard. Will blog.

Numerous times churches and ministries have asked me, how do we get a blog running. Through the formal consulting process, we would look at their needs, goals, resources, and approaches that have already been made. More times than not, I have told them that they needed to hire someone. This could be a person that is fully dedicated to blogging, other times it was a full-time job as a blogger, social media manager, online marketer, and IT person for the whole church. Yet, in the time I have been ... Continue Reading

4 Reasons to Kiss RSS Goodbye


It might sound strange for a blogger, but I’m giving up on RSS. With over 75 blogs in a Feedly queue that publish new content regularly there is just too much to keep track of. This is part of a larger effort to streamline workflows and create some margin in my life. As a family man with two jobs and many side projects, I could use a little margin. How about you? Here’s the reasoning for dropping RSS in favor of Twitter: ... Continue Reading

The Power of the Power Nap [Infographic]


Tired? Need a nap? I hate that feeling, especially when I am busy and need to get  a lot done, but instead of fighting off the Zzz's with more coffee and louder music, perhaps it would be wiser to hit the pillow for a few and have a power nap? Take a look at this infographic and tell me what you think: ... Continue Reading

Feeding the Digital Sheep: Consistent Church Blog Content

i am blogging this - church blog

One of my favorite parts of my day is checking my RSS feed. When GoogleReader died, I wept. I seriously enjoy reading my RSS feed, and I really enjoy sharing good content with my friends and family. Thus, when I began to create a new website for my church, I also decided that we need a new approach to blogging. Personally, I've decided to limit my writing to ChurchMag and my church blog, but I only work part-time at my church. Cranking out two or three blog posts a month is about all I can ... Continue Reading

Jetpack 2.8 Brings Easy-to-Use Markdown to WordPress

Jetpack Thumb

Jetpack is one of those apps that WordPress users either love or hate. Those on the Love side focus on the collection of easy to use features that most users want such as sharing buttons, contact forms, Stats and a built in responsive template as an easy solution for non techsavey self hosted bloggers and cove raging a number of bases with one plug in. On the anti side the arguments usual go that Jetpack is bulking, isn’t always compatible with other plugins, doesn’t offer as great service in ... Continue Reading