Backtype has been around for a while but they are constantly innovating and adding new features to their ever-growing platform. You can see that we’ve reported a few times on their platform here.
I’ve been quite impressed with their service so far and even use it for another property and startup business on the homepage for gathering feedback and aggregating responses around the web.
But I just began looking into their ‘Social Impact’ as an analytics device today and I’m impressed:
[Read more…] about Using Backtype as Social Impact Analytics