The digital age, i.e. the invention of computers, the Internet, email, smartphones, and tablets, has completely reshaped how nearly every business does business. If you want to get in contact with a company because a refrigerator went bad, you could try to call customer support or send an email, but you have to do a ton of hunting for the right person to contact. The alternative is that you could go on their Facebook page and tell them you are upset and most likely you will be received with a sales associate or customer support right away.
That is just one of the many ways communication management has changed. Here are some more statistics.
MIT has developed a tool that helps you visualize your Gmail called Immersion. It analyzes your emails and not only shows you whom you have frequently interacted with, but also how the people you email with are interconnected.
Anyone you have had contact with more than three times is termed a collaborator and you can see at once who your biggest collaborators are. The bigger the circle, the more interaction.
Very insightful, very interesting. Here’s an example (labels removed): Continue Reading…
Blogging is all about serving.
Serving is a word that you often hear in Christian circles, but that’s still not very popular. Leading, now that’s a concept most of us can get behind. But serving, that’s a whole different ball game.
Yet if you want to grow you blog, it’s all about serving and not so much about leading.
One of the best parts about ChurchMag is the community of people that have come together around this concept that we can be nerds, have geek fun, talk about our faith as it integrates with technology, and equip others to do better ministry with the little tidbits of info that we find across the Internet. To promote this concept of networking within the community, we came out with a list of the Top 20 Church Tech Blogs to feature some of the best blogs doing it well.
Within this process of making the list, I came across some interesting data that you should know about. While there is no further research that has been done beyond the many hours of creating the formula and finding the results of the survey, there are some bold stats that you should be aware of:
How well do you actually know your customers?
Are you asking the right questions so that you can present the best product possible?
Can you improve your customer relationships and thus improve your sales?
Businesses need to work on treating customers more than just as a few bucks.
For those of you who work outside of business but still interact with people, bloggers and church staff, you need to also take notice. You were not designed to be salesmen and so you need to understand that you can use relationships to better your brand.
Here are some ideas.
Have you ever wondered what pages are viewed most on a churches website?
Millions of pageviews occur each month to the iMinistries server, so I hopped onto Google Analytics and reviewed the data to find out.
I searched for the types of pages that most churches on our system have on their website, identified a key word in that title, and then saw how many unique pageviews those pages with a particular word or phrase had over a 6 month period. It’s not rocket science. But, it helps paint a pretty good picture of what’s being viewed.