With almost every Church or Ministry gunning for an influential online presence, Social Media monitoring is vital to track who is saying what about you. While there are tons of services out there for this purpose, many of them are challenging to use and come with complex features that may not be greatly useful for smaller organizations like the local church. Continue Reading…
Blogging is all about serving.
Serving is a word that you often hear in Christian circles, but that’s still not very popular. Leading, now that’s a concept most of us can get behind. But serving, that’s a whole different ball game.
Yet if you want to grow you blog, it’s all about serving and not so much about leading.
One of the best parts about ChurchMag is the community of people that have come together around this concept that we can be nerds, have geek fun, talk about our faith as it integrates with technology, and equip others to do better ministry with the little tidbits of info that we find across the Internet. To promote this concept of networking within the community, we came out with a list of the Top 20 Church Tech Blogs to feature some of the best blogs doing it well.
Within this process of making the list, I came across some interesting data that you should know about. While there is no further research that has been done beyond the many hours of creating the formula and finding the results of the survey, there are some bold stats that you should be aware of:
How well do you actually know your customers?
Are you asking the right questions so that you can present the best product possible?
Can you improve your customer relationships and thus improve your sales?
Businesses need to work on treating customers more than just as a few bucks.
For those of you who work outside of business but still interact with people, bloggers and church staff, you need to also take notice. You were not designed to be salesmen and so you need to understand that you can use relationships to better your brand.
Here are some ideas.
Some of you guys may spend 10, 20, or even 30 hours on social media networks for marketing your blog, advertising for your business, or networking with other like-minded people.
It has become a viable news source for many news companies as late breaking news (for better or for worse). Even the Olympics showed the value in social media as many westerners were looking to it instead of delayed news reports for the latest and greatest gold medal winners.
Have you ever wondered what pages are viewed most on a churches website?
Millions of pageviews occur each month to the iMinistries server, so I hopped onto Google Analytics and reviewed the data to find out.
The Process
I searched for the types of pages that most churches on our system have on their website, identified a key word in that title, and then saw how many unique pageviews those pages with a particular word or phrase had over a 6 month period. It’s not rocket science. But, it helps paint a pretty good picture of what’s being viewed.
Examples:
SEO infographics are a dime a dozen, so initially I was going to pass on this one.
However, it such a nice approach to it, I thought I’d pass it along.
My favorite is it’s simple look at what’s important for web crawlers versus users.
Check it:
The Internet is apart of our lives like the cell phone, school, or driving your car. We always use it to check email, get on social media, share a story about a missionary in the field, have an online store to sell products, or blog as a hobby. But the Internet was not always around and an entire generation of people do not know what the world was like without the Internet.
It happens to all of us – we allow our emotions to get the better of us, we let go of rationality, and we post something we shouldn’t to Facebook or Twitter. Since social media began, people have been getting themselves into trouble with their friends and family by posting the wrong remarks at the wrong time. But now we have one more reason to be cautious about what we post – it may reveal just what kind of person we really are!
For the small businesses and ministries or those who just started a social media presence, the first question they ask is how to get the most exposure for their page. For platforms like Facebook, it comes down to three specific areas that formulate into audience reach and impact: Likes, comments, and shares. The more likes you have, the more people will see your content you put up. The more comments you receive, the more you know your content is getting fully read. The more shares you get, the better the marketing for your page. Of course, every talk about marketing must include that the top priority should always be great content above all else.
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