‘The Unofficial Book on Hootsuite’ by Mike Allton [Book Review]

Saturday Morning Review - Hootesuite Book

Social media is an easy concept to grasp as an individual that wants to engage online. Create an account, follow or friend a few people, add a group, circle a page, and subscribe to a channel. All of a sudden you can find yourself spending hours online. But as a professional for a ministry or church, the ability to engage online can quickly become chaotic. Mike Allton of TheSocialMediaHat.com highlights one of the best tools out there for churches to use, Hootsuite, in his new eBook The ... Continue Reading

Tracking Content Marketing ROI [Infographic]

what are you valuing online

Having done digital content marketing with social media, blogging, and advertising on Google Adwords, tracking content marketing ROI is NOT an easy thing and could take as much or more of your time than creating the actual ads themselves. For those that do not understand ROI, it stands for "Return On Investment." Let me be clear, no one has been able to nail down the perfect ROI and with walled web platforms like Facebook and Google SSH search results, it is getting harder to do. That being ... Continue Reading

How About Online Marketing for Your Church? [Infographic]

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I have a crazy idea for you, have you thought about online marketing for your church? This very idea for some pastors and ministry leaders is plain heresy. I have had numerous conversations with people of this mindset, they are negative and most will not move on their stance even when given a rational argument. Nearly all end with the other end yelling and arguing instead of dialoguing. For those that may buy into this, my initial challenge to them is to create great content. Yet, the #1 thing ... Continue Reading

Why Women Are The Real Power Behind Social Media [Infographic]

social-media-infographic

When I think of technology and which gender is more invested, I instantly think of men. (We even talk about this topic for Church tech in a Feb 2014 episode of the Churchmag Podcast.) But social media goes against the grain with women actually using social media more than men. You know how I tell you to know your audience when doing social media and blogging? This is one of those big moments to pay attention! Here are the top three stats we love from the infographic below: ... Continue Reading

SumAll: Analytics All The Things!

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Every March, our church holds its annual business meeting. It's usually a fairly straightforward (i.e. boring) affair. Last year, our new lead pastor kept the meeting the same as it has always been, but this year, he wants to jazz it up a bit. Knowing that he wanted to do more than present some dull balance sheets, I shared a fairly cool idea I'd seen online: what if we presented a picture of our "digital presence"? My pastor liked the idea and offered a tool to make it happened. ... Continue Reading

The Landscape of Social Sharing [Infographic]

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Every year in four different quarters, social media is reexamined to see what is trending, which social network is on top, and where are the teens moving (which apparently is suppose to predict the next big thing?). While a lot of emphasis is given to the number of users registered or how many people are active on the social networks, for me, that is not as consequential as how the social networks are being used and which one is getting more eyes on my content. Facebook and Google+ dominate ... Continue Reading

How Many Articles Are Posted On the Web? [Infographic]

A Day in the Life of Web Content Infographic

Is your church on the Internet, yet? It might seem to be a silly question to ask on a church tech focused website, but many churches do not have a good online presence yet. If you follow the wisdom of Michael Hyatt from his book Platform, you need to make your first and strongest online presence your home website. And when you have a fully running website that shows off your staff, ministries, volunteers, and an active and consistent blog, then you can say you have a strong online ... Continue Reading

Corporate Digital Marketing: I Love Being A Turtle

Corporate Digital Marketing I Love Being A Turtle

If you have enjoy the old school 1990's Teenage Mutant Ninja Turtles movie trilogy, you probably know Raphael's favorite quote after kicking some serious butt, "Man, I love being a turtle!" Have you ever had those moments where you just kicked your project in the butt or maybe nailed that presentation? You probably need to go put a ninja headband on your head, grab some nunchucks, and just scream, "Man I love my job!" ... Continue Reading

Google AuthorRank and Authorship [Infographic]

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Google is the search engine that has dominated the web since it has risen to power. The reality is, that if Google does not see your blog, church website, or any other online presence, you have a slim chance of dramatically increasing your traffic. Before the impact of social media and therefore Google's own network in Google+, the only authority that mattered was PageRank that is a statistical representation of how important your website is to the person making the search. With the ... Continue Reading

How the Digital Age Has Shaped Communication Management [Infographic]

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The digital age, i.e. the invention of computers, the Internet, email, smartphones, and tablets, has completely reshaped how nearly every business does business. If you want to get in contact with a company because a refrigerator went bad, you could try to call customer support or send an email, but you have to do a ton of hunting for the right person to contact. The alternative is that you could go on their Facebook page and tell them you are upset and most likely you will be received with a ... Continue Reading