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Web Advertising is Getting Smart, Real Smart

Please note that I neither subscribe nor visit PerezHilton.com in any consistent for or fashion and yet I had to visit the site when a friend noted that one of his videos was captured there for the world to see.

Surprise, surprise when I see a big honking advertisement from Register.com about a domain name that I had investigated purchasing months ago.

Wow.

They must have dropped a cookie about my search terms from Register and had the advertisement mine the data and then create this clever ad. I’m honestly very impressed.

I wasn’t interested in purchasing it but I had to capture the cookie and technology in action.

We’ve come a long way in internet advertising, haven’t we…?

9 Responses to “Web Advertising is Getting Smart, Real Smart”

  1. Joshua
    April 1, 2010 at #

    Creepy. Today I was reviewing a months old list of potential projects and one of them was ChurchFail.net. I decided instead to go with ChurchAwesome. Hopefully I’ll do something with it soon.

  2. April 1, 2010 at #

    Hey John, was it http://www.fetchback.com/? If not, that is one of the big ones… the things they can do are amazing… The properties they represent are impressive, we almost went with them for http://www.logos.com/ but we didn’t know how many people surfing their sites would be looking for Bible software! :-)

  3. April 1, 2010 at #

    Deleting cookies (and Flash cookies!) upon browser exit never made more sense, huh?

  4. April 1, 2010 at #

    And yet we still get emails from Princess and long lost lovers asking us for money or telling us we have won the swiss lottery.

  5. April 1, 2010 at #

    Any of us thinking, we are reaching a critical mass of physiological manipulation? And some people criticize ad-blockers for being unethical…

  6. April 1, 2010 at #

    And you don’t block ads? Really? Really?

    Doesn’t surprise me about the targeted ad, though. Not that difficult to pull off. But, .net?

    Yes, I’m full of questions, I know.

  7. April 2, 2010 at #

    Wow. That is pretty cool I guess.

  8. April 2, 2010 at #

    I feel spied on. It’s creepy. Kinda.

  9. April 3, 2010 at #

    Adblock FTW – I don’t get this and do everything I can to prevent it in the first place.

    But yes, clever stuff.

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