Comments on: Using Facebook Advertisements to Fill the Pews http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/ Exploring the Intersection of Church and Technology Fri, 10 Feb 2012 04:25:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: uberVU - social comments http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33117 uberVU - social comments Mon, 08 Feb 2010 22:59:21 +0000 http://churchcrunch.com/?p=7679#comment-33117 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by human3rror: Using Facebook Advertisements to Fill the Pews - http://bit.ly/avnAHq (via @ChurchCrunch)... Social comments and analytics for this post…

This post was mentioned on Twitter by human3rror: Using Facebook Advertisements to Fill the Pews – http://bit.ly/avnAHq (via @ChurchCrunch)…

]]> By: John Saddington http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33116 John Saddington Sat, 06 Feb 2010 14:31:38 +0000 http://churchcrunch.com/?p=7679#comment-33116 thanks for the clarification! i hope you get some phone call.s thanks for the clarification! i hope you get some phone call.s

]]> By: John Saddington http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33115 John Saddington Sat, 06 Feb 2010 14:31:05 +0000 http://churchcrunch.com/?p=7679#comment-33115 pwned.! pwned.!

]]> By: Daniel Decker http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33114 Daniel Decker Sat, 06 Feb 2010 14:01:39 +0000 http://churchcrunch.com/?p=7679#comment-33114 What happens for our church may not be the same for others just due to the nature of the events we have and things we promote on FB. We have an intentional "community connection" outreach that serves more to simply connect people with each other and our church. We don't try to do "religious" events but rather wholesome, fun, opportunities for people and families (families are a huge core of our church). With these evenst we're not trying to "convert" someone without a relationship first. Relationships take time. These events are just ice breakers so to speak. A way to invite someone, no matter who they are and what they beleive - to get together. Of course we showcase various ministries of the church at these events and we make sure attendees have a clear "What's Next..." in hopes they will come back and visit with us on Sundays or contact us for help with issues in their lives or faith. Having said all that... We usually have some sort of "community connection" per quarter. These range from a "Pumpkin Patch Party" in the fall (had 7,000 people show last year) to a "Big Bunny Party" in the Spring (had 6,000 show last year), to a "4th of July Spectacular." Each of these events are very intentionally crafted. We also have smaller or niche focused happenings that we promote on FB such as Women's Conferences, Coffee House Jazz Night (just a relaxed evening for people to come hang out and get to know each other), etc. We do promote sermon series too but rarely. One things we did a while back with success was simply a "Can we pray for you?" page. Made a landing page on our site that tied in to a sermon series and pushed people there via FB to have them submit their prayer requests online or make a call to someone on staff. We saw great response from that too. If we would have promoted the series itself head on without leading in with serving the NEED (prayer) then it wouldn't have worked as well. FB ads alone aren't what make our efforts a success but they contribute to it. Whenever I run an ad, I think of the end-user "What's in it for me?" mentality and craft the copy or headline as such. We've had some campaigns that are duds but because we split test ads before lauching them fully, I'm able to see what is working and what is not before we waste too much $. BTW... Our church is a nondenominational church in Jacksonville, FL. We have about 3500 attendees each week at one campus. We work an email newsletter quite heavily that has 10,000 subscribers (prospects, members and people who just are on the fence but want to stay in the know.) If anyone wants to chat on this specifically, you can hit me up at daniel@higherlevelgroup.com or 904.230.7529. I handle communications for my home church (not on staff, contracted). What happens for our church may not be the same for others just due to the nature of the events we have and things we promote on FB. We have an intentional “community connection” outreach that serves more to simply connect people with each other and our church. We don’t try to do “religious” events but rather wholesome, fun, opportunities for people and families (families are a huge core of our church). With these evenst we’re not trying to “convert” someone without a relationship first. Relationships take time. These events are just ice breakers so to speak. A way to invite someone, no matter who they are and what they beleive – to get together. Of course we showcase various ministries of the church at these events and we make sure attendees have a clear “What’s Next…” in hopes they will come back and visit with us on Sundays or contact us for help with issues in their lives or faith. Having said all that…

We usually have some sort of “community connection” per quarter. These range from a “Pumpkin Patch Party” in the fall (had 7,000 people show last year) to a “Big Bunny Party” in the Spring (had 6,000 show last year), to a “4th of July Spectacular.” Each of these events are very intentionally crafted. We also have smaller or niche focused happenings that we promote on FB such as Women’s Conferences, Coffee House Jazz Night (just a relaxed evening for people to come hang out and get to know each other), etc. We do promote sermon series too but rarely. One things we did a while back with success was simply a “Can we pray for you?” page. Made a landing page on our site that tied in to a sermon series and pushed people there via FB to have them submit their prayer requests online or make a call to someone on staff. We saw great response from that too. If we would have promoted the series itself head on without leading in with serving the NEED (prayer) then it wouldn’t have worked as well.

FB ads alone aren’t what make our efforts a success but they contribute to it. Whenever I run an ad, I think of the end-user “What’s in it for me?” mentality and craft the copy or headline as such. We’ve had some campaigns that are duds but because we split test ads before lauching them fully, I’m able to see what is working and what is not before we waste too much $. BTW… Our church is a nondenominational church in Jacksonville, FL. We have about 3500 attendees each week at one campus. We work an email newsletter quite heavily that has 10,000 subscribers (prospects, members and people who just are on the fence but want to stay in the know.)

If anyone wants to chat on this specifically, you can hit me up at daniel@higherlevelgroup.com or 904.230.7529. I handle communications for my home church (not on staff, contracted).

]]> By: Paul Steinbrueck http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33113 Paul Steinbrueck Sat, 06 Feb 2010 02:41:55 +0000 http://churchcrunch.com/?p=7679#comment-33113 That sounds great! Daniel I'd like to ask you some questions about your Facebook ad campaigns. Would you contact me? That sounds great! Daniel I’d like to ask you some questions about your Facebook ad campaigns. Would you contact me?

]]> By: John Saddington http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33112 John Saddington Sat, 06 Feb 2010 00:18:32 +0000 http://churchcrunch.com/?p=7679#comment-33112 wow, i'd love to hear more about this. that's awesome! wow, i’d love to hear more about this. that’s awesome!

]]> By: Daniel Decker http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33111 Daniel Decker Fri, 05 Feb 2010 22:45:19 +0000 http://churchcrunch.com/?p=7679#comment-33111 We use Facebook ads all the time with success. We track it, we split test multiple ads with varied headlines and words then we alter and use the best performing click through ad for the full push. We seeless success with general sermon series pushes unless the series has a response component to it (like the interactive ASK GOD series we did a few months back). We see a lot of response when we use FB ads for community connection events, specific outreach initiatives, etc. Oddly enough, we just had a new member class where 40% said they heard about us firs on FB (via one of the community events we promoted). We use Facebook ads all the time with success. We track it, we split test multiple ads with varied headlines and words then we alter and use the best performing click through ad for the full push.

We seeless success with general sermon series pushes unless the series has a response component to it (like the interactive ASK GOD series we did a few months back).

We see a lot of response when we use FB ads for community connection events, specific outreach initiatives, etc.

Oddly enough, we just had a new member class where 40% said they heard about us firs on FB (via one of the community events we promoted).

]]> By: John Saddington http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33110 John Saddington Fri, 05 Feb 2010 21:26:01 +0000 http://churchcrunch.com/?p=7679#comment-33110 test2 test2

]]> By: John Saddington http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33109 John Saddington Fri, 05 Feb 2010 21:25:47 +0000 http://churchcrunch.com/?p=7679#comment-33109 test test

]]> By: Kyle Reed http://churchm.ag/using-facebook-advertisements-to-fill-the-pews/#comment-33108 Kyle Reed Fri, 05 Feb 2010 19:13:00 +0000 http://churchcrunch.com/?p=7679#comment-33108 I was talking to danny I was talking to danny

]]>