Untitled: Thoughts on The Creative Process


UNTITLED: Thoughts on The Creative Process is refreshing read. It’s like a tall cold class of water on a hot summer day.

Refreshing to say the least.

Although the author, Blaine Hogan (creative director at Willow Creek), is an experienced ‘creative’ himself, this is not a book that panders to the stereotypical creative persona. This is a book that calls-out the ‘creative’ that’s deep inside of all of us!

If you think about it, we are all creative people. We are made in the image of God, the greatest Creator.

Blaine Hogan has a rich experience of using his natural talents in many different creative disciplines:

As an artist who has designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and is now a creative director at one of the largest churches in North America, Blaine walks you through the creative process of attacking the blank page, executing vision, finding the importance of contemplation, fighting the battle with resistance, and learning from your failures.

Hogan has divided his work into four distinct movements:

  • Movement I: The Work
  • Movement II: The Inside Out (and other philosophies)
  • Movement III: Fear, Failure, and Making Mistakes
  • Movement IV: Worth It

I’ll be honest with you. I didn’t have my hopes set too high when I began to dive into it. I thought, “I’ll skim it, write something nice and move on.” Instead, I was captured. Before I knew it, I had devoured the entire thing and left the table completely refreshed and inspired.

UNTITLED: Thoughts on The Creative Process is a key to unlocking your creativity. I felt like someone had handed me secret manuscripts, showing me how to find the Holy Grail. This is a real treasure, indeed!

Finally, let me leave you with one of the most profound pieces of wisdom left by Hogan:

I must say two final things about my philosophy as an artist:

  1. Content must come before the medium.
  2. Don’t set out to prove a point. Set out to tell a great story.

Content before medium.

Even as I copy this bit of text to share with you, it resonates within me again, shaking my core and realigning my way of thinking.

Here’s where you can get a copy for yourself:


Thanks to Mark Miller at the Creative Collective, we’re giving away two copies!

Here’s how to win:

  • Share this post.
  • Leave a comment.

Good luck!

Winner’s below!


Eric Dye

I am a blogger, business owner and lover of coffee. I spend most of my time as Programs Director for Open Church, but you'll also find me as a writer and editor for ChurchMag, as well as working on Live Theme and ChurchMag Press. All while enjoying my family and sipping espresso in Italy.

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  1. says

    As social media guy for printing ministry @EditoraFiel in Brazil, I’m looking forward to reading this book. I can remember – during my care-free vlogger days – creativity was much like a drug. I craved it. Now that I am required to be creative during my 9-5 job, it’s become more of an engine that at times needs to be kickstarted. I’d love to sit down with this book and a hot cup of tea.


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