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Twitter for Ministry and Church – A Business Perspective

Tim O’Reilly recently posted a great entry titled “Why I Love Twitter” which expounds graciously upon the service as a whole and it’s “coolness” as a means for “ambient intimacy”.

I’d highly recommend reading it since it can provide some good food for thought as well as a powerful justification for why your ministry or organization should try jumping in.

And if you’re reading this already you’re probably don’t need any convincing… so here’s a challenge for you: email this to a leader in a ministry that you know doesn’t use Twitter.

Ok. Go.

In addition, here’s a good list of other “business” perspectives surrounding the use of Twitter.  Starts off with some “basics” and then progresses further.

Check the links out, get a good feel, pass the love on, and then hope for adoption.

Thanks to Homer Gaines for the hookup.  I just tagged his butt and ctrl-c / ctrl-v’d his rear, but I’ve added a few additional links that I’ve been saving too.

w00t.

34 Responses to “Twitter for Ministry and Church – A Business Perspective”

  1. December 1, 2008 at #

    because you're old skool love.

  2. December 1, 2008 at #

    John,

    I'm glad you found the Potential of Twitter post valuable.

    More recently I gave a presentation titled "Twitter: Time Drain or Great Business Tool?" You can view the slide deck here: http://freshpeel.com/2008/11/twitter-time-drain-o

  3. December 1, 2008 at #

    Thanks Chris for stopping by! I will check it out.

  4. December 1, 2008 at #

    I like the phrase "ambient intimacy" in conjunction with Twitter. I have a handful of local church friends on Twitter and think it does a great job at keeping us a little more 'connected' than if Twitter were not in the mix. I think as it gains more popularity and increased mainstream exposure the number on Twitter will only grow.

  5. December 1, 2008 at #

    Chris is a great guy. the work he and his classmates did on the Lead Like Jesus book some years ago was great.

    Spend alot of time looking through freshpeel.com

  6. December 1, 2008 at #

    hehe. another thumbs up plug.

  7. December 1, 2008 at #

    the "network" affect… of course…!

  8. Homer Gaines
    December 1, 2008 at #

    LOL!! Thanks for the hit!

  9. Doug
    December 21, 2008 at #

    Someone needs to write an article titled "Everyone loves Twitter but it probably won't last in this economy" to counter all the hoopla.

    • December 21, 2008 at #

      wow, really?

    • December 21, 2008 at #

      Can you give any reason for this perspective or is it just an opinion you threw out? I think there are many positive reasons why Twitter works, especially in this economy. I would love to hear some thoughts to back up your statement.

      • December 22, 2008 at #

        silence?

      • Doug
        December 22, 2008 at #

        My proposed title was about Twitter specifically, not microblogging as a concept. Twitter makes no money, they have zero revenue. They survive on investor money and, if this economy continues the way it is, will dry up. Sure, its great for all of us. But, ask yourself, how useful would most people find it if they had to pay for it? Can you put ads on tweets? Will Twitter start charging companies/people for tweeting, say, 5 times a day? These are questions that Twitter will have to answer and their revenue model may put a sour taste in the mouths of those who have staked their livelihood on an inexpensive tool.

        • December 22, 2008 at #

          Hmm, okay I can see where you are coming from. I have to admit that I wonder how a lot of websites survive as much as they do. However, I cannot think that Twitter's funding will dry up anytime soon, even given the current economic state.

          Articles like this talking about how powerful Twitter has become abound (http://www.readwriteweb.com/archives/top_10_consu… ). VC's and other investors have to be seeing the same thing.

          I do agree with you though, Twitter will have a hard time incorporating ads into their service. The expectation has been set with no advertising so they will have to tread softly in order to not lose a lot of users.

          • December 22, 2008 at #

            it has yet to be determined… they just put out a call for a product manager to monetize. it should be epic.

            • December 22, 2008 at #

              Sweet. I will keep a semi-sharp eye out for it. As will Doug, I assume. ;)

              • December 22, 2008 at #

                if i didn't have such a cool job, i'd be down… DOH!

  10. December 21, 2008 at #

    I don't see Twitter or microblogging disappearing anytime soon…it's an especially great and inexpensive tool in "this economy."

  11. December 22, 2008 at #

    oh no! laying the ground work for the "international save twitter foundation of worldwide foundational saving" now. wait, what?

  12. January 17, 2009 at #

    John,

    I just released my e-book "The Reason Your Church Must Twitter" at http://www.twitterforchurches.com.I'd be happy to send you a copy.

  13. February 2, 2009 at #

    Thanks for sharing this, that's awesome!

  14. John
    February 2, 2009 at #

    Just letting you know @StudentMinistry (www.twitter.com/StudentMinistry)”target=”_blank”>http://is” target=”_blank”>http://www.twitter.com/StudentMinistry)isLifeWay Student Ministry on Twitter. We love using it for ministry/business and love seeing other people do this as well!

  15. Dave
    October 4, 2009 at #

    I just launched my Twitter video training. It takes you from just starting out to dominating your niche. I would love to give you a free pass if you are interested. God bless! Cheers, Dave

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