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To Post or Not to Post?

How do you decide what you should be posting on your blog and when you should be posting?

I’m always struggling with this when it comes to ChurchMag.

I hope this infographic/flowchart that covers blog posts, social media and email newsletters helps:

when-and-what-to-post

[Click for Larger]

I think one of the keys that isn’t really mentioned, is don’t overwhelm your audience.

Thoughts?

[via easyeMerge]

2 Responses to “To Post or Not to Post?”

  1. March 12, 2013 at #

    Does anyone think once per day, even of the best content is too much?

    And I think different channels prefer different frequencies:
    Twitter: Seems like you could post more than you would on Facebook
    Facebook: Seems like posting 4-5 times could be too much, but once-twice per day on Facebook isn’t too much

    Anyone have any thoughts or feedback for a newbie-just-starting blogger like myself?

    • March 12, 2013 at #

      Like you said, it depends. Here at ChurchMag, we drop quite a few per day. However, we’re covering a lot of ground every day. For someone just starting out, I recommend figuring out a groove — one per day, five per week, or every other day — and sticking to it. See how it goes, and adjust accordingly. Blogging is a marathon, not a sprint. :)

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