Mobile devices are taking over the world. Maybe not literally, but I feel like many of us in the technology world for churches are not doing a great job of keeping up. Many churches now have a mobile responsive site. Good, welcome to 2012.
But what about your images and videos you post on social media? I’m not going to try to read that tiny text you add to them on my phone. No thanks. What about your emails with tons of text I have to scroll through or formatted for a computer that looks awful on my phone? Pass.
We need to step up and do better with mobile. Here are some stats for you to do it better today.
- In 2014, the number of mobile users surpassed desktop users. But this is a global perspective, so unless you have interest or influence in global markets including Africa, Middle East, and Asia, this graph is going to look radically different. The takeaway is just to be mobile conscious.
- Mobile does not just mean smart phones. In fact, this study shows that smartphones is the lowest of the three categories. So make sure you do great work with desktop as well.
- This mobile-first mentality is not just for websites. Your emails should be made to open well on mobile too. Even your photos and videos should keep that in mind.
What could you change for your church to do better mobile marketing?
[via Smart Insights | Smartphones image via gr3m via Compfight cc]
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