Comments on: Social Media Ministry Return on Investment (ROI)

By: Getting Some Influence | eyespeak | creative and code

Getting Some Influence | eyespeak | creative and code — Mon, 07 Feb 2011 16:41:10 +0000

[...] Friday on the ChurchCrunch Blog the senior editor John Saddington asked a question about social media's return on investment or ROI for ministry. I responded to the post and then again to a commenter, however, I thought I should put all [...]

By: Kian Gray

Kian Gray — Fri, 23 Jul 2010 15:39:17 +0000

investing will always be a part of get rich programs, sometimes you need to be a risk taker to succeed.`..

By: austinklee

austinklee — Tue, 08 Dec 2009 22:46:20 +0000

When I go into a company and talk to them about setting up a social media strategy I start by walking them through a series of questions about the objectives they have for their social media campaign. I talk to them about what they can expect (marathon not a sprint) and I talk to them about what they can't expect (major viral exposure).

Not everyone will get 6,000,000 YouTube views and truth be told, not all businesses or chuches should allocate tons of resources to the social media space.

There are snake oil salesmen…they are usually the ones that don't bother to show you the real picture. Just like ordering wine in a restaurant: If they suggest the most expensive bottle walk away.

By: Gary Atwood

Gary Atwood — Sun, 06 Dec 2009 06:17:43 +0000

While I'm all for the use of social media in creative and engaging ways, I think that it's important to look critically at it as well. What are you trying to accomplish? What are your goals? How will you measure success? Too many people pushing social media are relying on hype and little else to justify their claims (for more on this see "Beware of Social Media Snake Oil http://www.businessweek.com/magazine/content/09_5... I'm not suggesting that social media tools don't work, but it's important to use the right tool for the right job.

Thanks for the post. Keep up the good work!

By: Steven Rossi

Steven Rossi — Sat, 05 Dec 2009 18:10:01 +0000

Yeah I like that idea, too. I think influence may eventually turn into financial returns, but in the long run I'd say that influence is much more important.

By: Graham Brenna

Graham Brenna — Fri, 04 Dec 2009 23:11:06 +0000

Loved this post! Thanks for sharing the video. It's good to have this sort of thing in my back pocket as I continue to take on more of a communications role. My big excitement today is that I talked one of my pastors into taking me with him to Exponential 2010 in April!

By: human3rror

human3rror — Fri, 04 Dec 2009 22:49:04 +0000

love this. thanks austin.

By: austinklee

austinklee — Fri, 04 Dec 2009 19:05:24 +0000

John, when I talk to groups about how to measure their return on a social media investment I like to talk about it in terms of ROIn (Return on Influence). While you might not receive a measurable dollar return on your investment in social media, if done correctly you can and WILL receive a return on your influence.

In church terms that means more and more people will come to Christ because they are able to identify with what your church is doing in a way that is relevant to them.

You can't put a price tag on the ROIn that you receive by implementing a winning social media strategy in your church or organization.

By: uberVU - social comments

uberVU - social comments — Fri, 04 Dec 2009 19:01:36 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by human3rror: Social Media Ministry Return on Investment (ROI) – http://bit.ly/7HytjG...

By: Tweets that mention Social Media Ministry Return on Investment (ROI) - ChurchCrunch -- Topsy.com

Fri, 04 Dec 2009 17:56:24 +0000

[...] This post was mentioned on Twitter by John Saddington and wally yocum, Carol Thomas. Carol Thomas said: Social Media Ministry Return on Investment (ROI): Watch the following video above and think in terms of your minis… http://bit.ly/5YYST3 [...]