Rick Warren is quoted on Twitter as being anti-scheduling tweets, but does that really make us inauthentic? I don’t think so, assuming we do not leave our accounts to simply broadcast and instead respond appropriately.
So if you are willing to jump onboard and assume social media automation can be good, how do we make it effective?
I’m glad you asked. The infographic below has some ideas, I pulled my top three points from it to help jumpstart your church’s social media accounts:
- Scheduling personal thoughts and quotes about general ideas are always appropriate. Highly charged comments or sarcasm left unattended though can get you in serious hot water.
- The one social media scheduling platform I endorse personally is Buffer. Doesn’t mean the others’ don’t work, but I have a personal passion to use Buffer in my professional and personal accounts.
- One things to avoid, keep track of your schedule and not if something is happening like Google I/O, a natural disaster, or the Olympics. Your message could get lost or be inconsiderate in the context of world and local events.
Social Media Automation
What are your personal thoughts on social media automation? If you do it, what strategy tips did I miss?
[via InsuranceOctopus]
Eric Dye says
Nice overview of social media automation.
Jeremy Smith says
Thanks!