Although somewhat silly in nature, I’ve come to realize that it is simply a natural human instinct to segment and categorize people so that engaging with them is more simple and effective.
I do this all the time when I meet someone knew whether I like it and I’ve also realized that I do this online as well: I begin to bucket people in terms of their level of experience, proficiency, perceived-knowledge, and expertise.
This can be a good thing but only if it doesn’t stop there and if it leads back to the core experience that you’re trying to develop and manage.
That’s what we’ve been doing (and planning to do) over at North Point Online as we slowly begin to segment our visitors strategically and in such a way that we can capture the most people with the widest net and yet serving them wisely based on their needs.
How are you segmenting your visitors strategically? Are you casting a wide net or a small one? And what are you doing with that net when you’ve managed to attract and capture their attention?
Could you give some more info on this? what do you mean segmenting strategically? Can you give some examples? What would be the purpose of this?
Funny pic. Though, stats show that most twitter users are 18-30 years old. I think the average age of twitterers is like 30 or something.
and the average age of facebookers is mid 20s (not necessarily college age).
The picture is classic. I'd be interested to know how the segmentation of visitors will affect things. different landing pages?
lnding pages perhaps, but it could be different depending on your strategy and goals.
i love that cartoon…