Thoughts on this landing page? Check it: TheDevilHatesEaster.com.
[Editor's Note: The site is now longer available. Let us know if it comes back! - Aug 2011]
For me I feel like reverse psychology online is really hard to pull off, and if it’s done poorly it looks goofy or extremely contrived.
I think this is a valiant attempt though! I wonder if they really do have some of that physical signage; I wonder if that’s more enticing without a video explanation…?
Just thoughts. Not a critique.
[HT: @RyanWoolsey]
Kind of cheesy, but I’m sure there are people in their area who think it’s interesting and will show up on Easter because of it. It’s not for me….and I guess that’s my point.
It’s for someone else.
I just wanted to watch the videos with the devil guy in it but I couldn’t last through the 3 minute info-mercial.
lifechurch.tv did a “devil” campaign several years ago….if you google it you can see the kind of response it got
it was pretty varied!
Interesting… I’m not sure I like it. But I guess it’s not for everyone. If it brings someone in that needs to hear the Easter message I’m all for it!
That will probably get a few more Christians to show up at the church.
Interesting idea, but i suspect a lot of non-Christians don’t care nearly enough about the devil (or in some cases don’t believe he exists) for it to be particularly effective.
My thoughts exactly, Joanna. I don’t think the devil is on the minds of non-Christians.
Agreed. This MAY appeal to some Christians. It’s doubtful a non-church-goer will attend after seeing the ads. Plus, its already been done (and much better) by LifeChurch.tv. But hey, at least the church is doing something creative on Easter.
I’m willing to bet that the target of these campaign was Christians, not NON-Christians. I think you’re right that it wouldn’t appeal to many people who need to be brought in, but in my experience Easter is the one Sunday of the year when churches make a focused attempted on getting as many of the existing members together as possible for a time of worship and fellowship. Right or wrong, Easter has become the Superbowl for churches. I’m sure this campaign did it’s job, which was to remind members about the date, and encourage them to make it if possible (stats show that any given Sunday a significant percentage of membership won’t be there due to work, etc., thus the effort to get everybody together).
I’d also guess most of their ad campaigns don’t target existing church members like this one.
i think anyone making an effort to make the Gospel different and creative gets kuddos from me! btw, cheese works sometimes! way to go PSM!