I love the contrast between the old and new when creatives meld together new technology in retro styled advertising.
When you study the evolution of advertising and marketing, some of the ad and marketing concepts are easily lost in translation as there can be a lack of knowledge and understanding surrounding the product and the cultural values of the time.
When you apply today’s cultural values and selling points to retro advertising, you get a better feel of past marketing techniques and advertising design.
Enjoy!
What do you see as the biggest changes in modern advertising compared to the past?
[via BitRebels]
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