Reggie Joiner, founder of the Orange Conference, spent some time yesterday taking questions and engaging intimately with a very passionate audience via LiveStream.com.

You can catch even more behind the scenes footage and information at their new website, MakingOfOrange.com.

Although streaming live video and engaging with an audience isn’t anything necessarily new, the way that Reggie and his team are engaging and creating an environment of transparency as they roll up into their conference is unique.

And, to be quite honest, it shows that Reggie, a man who could be doing a thousand different things every moment, realizes that the power of social technology is here to stay and that answering some burning questions from an audience who desires help, support, direction, and guidance is the best thing he could have done on a Thursday afternoon.

Way to go guys. By providing rich conversation before the real event will result in even more traffic, exposure, and value for all those who attend.