2 Questions to Begin Re-Evaluating Your Twitter Strategy


Like with many things in life, it’s important to re-evaluate things. :)

Practices and process change and if we don’t change and flex with these changes, we can go from success to failure without even knowing it.

One thing that I’ve been re-evaluating is my Twitter strategy for both my personal account and for ChurchMag.

The first thing I began to think about was what I’ve been tweeting:

1) What are you tweeting?

For the most part, I’ve been doing way to much self promotion. I’ve found this to be true for both ChurchMag and myself.


When I first started blogging regularly, it was okay. I had a guest post or two per day, no big deal. But once I began to post up to 12-posts per day, it became impossible to share everything. I hardly post that much every day now, but I still write enough that I think my Twitter account has become overrun with self promotion–a great way to get unfollowed!


With ChurchMag, it’s a little different. We can get away with tweeting out new posts when they drop and even a few archived posts throughout the day, but if that’s all ChurchMag tweets, there’s not much value to it other than that. To make the ChurchMag Twitter account worth following, it needs more value like tweeting non-ChurchMag links and retweeting others. Not only does this add more value, but increases the chances of followers paying more attention to the tweets and clicking on the ChurchMag blog posts! It’s a double #WIN!

For my personal account, I’ll be throttling-back my self promotion tweets. For ChurchMag, you’re going to start seeing more and more retweets outside of the usual ChurchMag blog posts.

2) Who are you following?

It doesn’t take long to realize that it’s nearly impossible to follow more than a few hundred people.

Lists can be a huge help in monitoring your stream of tweets. I’ve been able to successfully break-down followers into a few followable lists that I can keep up with; but what about every one else? We have this old idea of Twitter that the more you follow the more important you are, but that’s not the case. I’m shock to see how easy it is to amass junk accounts. Plus, there are those that follow just to be followed back–lame. However polite it might be to always follow back, the truth of the matter is, “Why follow someone you’re not going to…well…follow?” If I’m honest with myself, I can admit that there are many people I follow that I will never read. So why the heck am I following them? This feels pretty radical, but I’m tired of this Twitter game. So I’m going to make some bold steps on my personal account and ChurchMag.


I’m going to be clearing out my Twitter account. Using a Twitter app called, ManageFlitter, I’m going to be cleaning my followers list. Spam, fake accounts, etc… I’ve done fairly well of keeping this tidy, but I want to make double sure. Second, I’m going to add a few more Twitter lists and make a big purge. People who I am following will either go in a list, or be unfollowed.


For ChurchMag, we’re going to do a similar thing…except maybe even more extreme. With my personal account, I’ll be unfollowing a few hundred; whereas with ChurchMag it will be at least 10,000. I told you it was radical! It sounds like a lot, but if you begin to look at other large blogs, ministries and organizations, you’ll find a similar trend. As ‘polite’ as it may feel to follow back, what are the chances of reading their tweets among the ten’s of thousands? When you’re following a stream that wide, you can sit and watch the tweets stream by like a literal stream of water. It’s pretty crazy.


I think the Internet bubble is bursting into smaller bubbles of niche groups. As easy as it is for technology to increase its bandwidth, you and I cannot be upgraded. Our bandwidth will always be limited to 24-hours per day.

It is my goal, these coming months, to increase the value of the ChuchMag Twitter account and start enjoying Twitter on a personal level, too.

Have you re-evaluated your Twitter strategy lately?

[Image via Kalexanderson via Compfight cc]


Eric Dye

I am a blogger, business owner and lover of coffee. I spend most of my time as Programs Director for Open Church, but you'll also find me as a writer and editor for ChurchMag, as well as working on Live Theme and ChurchMag Press. All while enjoying my family and sipping espresso in Italy.

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  1. says

    Nice thoughts about your personal vs. brand Twitter strategy. I agree it takes some forethought. For me, I usually feel like I use up my “Twitter Mojo” for my brand (@churchtechtoday) and Tweet less via my personal account (@laurenhhunter). I think the more platforms one uses, the harder it seems to be to differentiate them. I always say (especially for churches) it makes sense to focus on one or two social media platforms and do them well than be everywhere and do all of them poorly.

    • says

      Yeah, I’ve experienced that some, but ChurchMag is more of a community and less of a brand so I’ve been able to keep them pretty divided. :)

  2. says

    I am Creative Arts Director for our church. What do you recommend for increasing your followers and cross tweets within the small church. We have a smaller church (100-150) and I have been promoting our church’s Tweets @goodhopemn as much as I can, but people don’t seem to grasp it. And, we still only have like 20 followers. We tried cross promoting from our Facebook account, but that didn’t do much. I am at the point of having a Social Media and the Church 101 class for our congregation to see if they grasp it. Most are tech savvy enough to use Facebook, and such.

      • says

        I don’t know at this point. We do have a very mixed congregation in age groups. There are alot of FB users, but that doesn’t really say too much about Twitter users. Our strategy has been to use the web site mostly for new people to get information, but then our Facebook page has been the delivery method for events and announcements in the church on a weekly basis.

        • says

          I understand. I ask, as you have to weigh your initial Twitter growth with the number of users in your church. As for growing followers outside of church, that’s going to be harder. Ask yourself, “Who do you want to follow?” Then, make sure that’s the content you’re tweeting out–i.e. community events, etc … Just some thoughts… :)

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