Social media is constantly changing and of all of the parts of the components, the advertising space may be the most rapid. This is evident by a discussion I had in the ChurchMag back-channel on best practices for doing advertising on Facebook. Having done a lot of investigative work a year ago, I knew the process well. But what is present today is a whole new beast, so an infographic guide is needed.
So if your church is thinking about doing Facebook Ads (and you need to at least consider it), then check out this infographic below.
Here are three great points from the infographic:
- A link to your website is important on any Facebook ad.
It’s about drawing attention and telling a story well in a small medium, but you want to link to something that is going to give a fuller context. - What is your elevator pitch?
You are going to only have a short period of time to tell your story and noticed so too much text, too complicated an image, or too long of a video is going to hurt your advertising campaign. - A Facebook Ad is too generic of a term now.
Do you want mobile or desktop? Instagram, Facebook right column, or in the news feed? These all add to the cost.
Do you have any Facebook Ad experience?
Share your wisdom below.
[via WebpageFX.com]
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