Having taken numerous business and marketing classes, it is fairly well known that the hardest and most expensive part of an organization is the initial marketing of someone for your service or product. It takes a lot to get in front of the eyes of someone and even more for them to try out what you have to offer. The second and lesser known is what happens after that—the follow up with that person. What comes of this is the recommendation index.
How do people talk about your church once they have gone?
Digitally, this could be easy to track. Here are some great points pulled out from the infographic below.
- Facebook is the most trusted of the social media platforms with recommendations. Thus, Facebook ads for churches are a must. No if’s about it.
- Research for your congregation and potential congregation is important. Don’t have your church’s phone number, service times, or other information online (website, social media, community), then you are seriously missing out. (Notably, all most all of the largest churches in America have their physical contact information online)
- Post-Consumer Advocates may be the second biggest investment you can make. You need to first get them in the doors, but then if you can have them recommend your church to others, you have done a serious win. Best platform? Facebook by far.
How do you hope to get digital recommendations? Do you even have a plan?
[Image via MarketingProfs.com]
Eric Dye says
Dang. This infographic is FULL of data to think about. Thanks for the share!