Chances are you’ve already seen this photo from a few months ago, if not, here’s the story behind it.
From The New York Times:
“On a cold November night in Times Square, Officer Lawrence DePrimo was working a counterterrorism post when he encountered an older, barefooted homeless man. The officer disappeared for a moment, then returned with a new pair of boots, and knelt to help the man put them on.”
It just so happens that Jennifer Foster of Arizona was visiting Times Square with her husband this past November and saw this shoeless man asking for change. Seeing the police officer approach, you can only imagine what went through their minds.
They were in awe as the officer said.
“I have these size 12 boots for you, they are all-weather. Let’s put them on and take care of you.”
The photo was taken via Foster’s phone and posted on the New York Police Department’s official Facebook Page. Within 24hrs the photo had been viewed 1.6 million times, and had attracted nearly 275,000 “Likes” and more than 16,000 comments (it now has 618,000+ Likes, 215,000+ shares and 48,000+ comments).
This is what happens when an act of kindness goes viral.
Funny thing is, the New York Police Department wasn’t even sure they wanted a Facebook Page:
“… a runaway hit for a Police Department that waded warily onto the social media platform this summer with mostly canned photos of gun seizures, award ceremonies and the police commissioner.”
Sounds like a lot of church Facebook Pages doesn’t it?
Maybe it sounds like your church Facebook Page? Even if you already have one, there may be uncertainty as to what to do with it or what function it serves.
Ultimately, no matter what a church’s Facebook Page “vision”, “purpose” or whatever words are used to dress it up, a church’s Facebook Page is a virtual reflection. So, instead of worrying about why a church has a Facebook Page, we should be asking what a church should be doing.
Maybe then the church’s kindness will go viral.