Research In Motion (RIM) has been in the news recently, and not always for the best reasons of late, but with its hire of a new Chief Marketing Officer, maybe the former darling of the tech world can find new direction with regards to its flailing image.
The Canadian manufacturer of iconic BlackBerry devices and the newer PlayBook tablet just announced that Frank Boulben would be joining it as it’s new marketing guru. Boulben comes from broadband pioneer LightSquared, and has a wealth of industry experience.
He’ll have some serious work. With RIM’s stock prices teetering at historic lows and soft PlayBook sales, public perception could be stronger. Still, if anyone knows the value of a good fight, it is Boulben, whose last company famously grappled with the FCC.