Star Wars stands out as the most successful licensing endeavour LEGO has every pursued, but it was with that success that spurred them on to license more, like Harry Potter, Batman, Toy Story and many others.
In the infographic below, you can see how LEGO was “pulled up from the brink of bankruptcy” thanks to the power of the Force and a little magic from Harry Potter…
LEGO is as #EPIC as it comes, but it has been the last decade of licensing that has really given it the stronghold that it has in the market, today.
FUN FACT: To by every Star Wars set ever released would cost you over $14,000!
Other than Star Wars…what was your favorite licensed LEGO set?
[via Dorkly | Star Wars Stormtrooper and LEGO image via Kalexanderson via Compfight cc]
Speak your mind...